Rihanna isn't a beauty chameleon, she is *the* beauty chameleon.
One day it's Bantu knots and a gothic lip, another it's long, PSL-hued frizzy curls paired with a hot pink pout. RiRi is an ever-changing hair and makeup icon, and now she's spreading the wealth.
According to The Hollywood Reporter, the 27-year-old is expanding her empire by starting her own beauty and stylist Agency, Fr8me, with managing partner Benoit Demouy.
"Hair, makeup and styling play an important role in creativity,"she explains. "I am very involved with that part of my process, so this agency was an organic thing for me to do."
RiRi already has a laundry list of talent signing on with her, including her makeup artist Mylah Morales, Taraji P. Henson's stylist Jason Bolden, Fergie's hairstylist Patricia Morales, and the Smith family's Marcia Hamilton.
"We are lucky enough to have some of the best artists at Fr8me," adds Rihanna. "But I also have a soft spot for finding new talent with extraordinary skills!"
Much like she discovered BBHMM video star Sanham, Rihanna and her squad will be looking to Instagram for hidden talent. "We're concerned with social media, too—we'll take a makeup artist with 500,000 followers over someone else," says Demouy.
In addition to Fr8me, the singer has also started a photo agency cheekily named A Dog Ate My Homework, which will rep Erik Asla and Deborah Anderson. In other words, RiRi is taking over the creative world as we know it and we're NOT mad.
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
-
Jennifer Lopez Test Drives the Apple Picking Aesthetic in a Plaid Flannel and Torn-Up JeansThe singer is going back to the fall basics.
-
Members of One Canadian Town Council Are Refusing to Swear Allegiance to King Charles"It's a bit of a sticky situation."
-
Hailey Bieber Turns 28 in an Opulent Feather Top and a Martini Manicure"A tini bit 28."
-
Why Dyson's New Airstrait Ad Ignited a TikTok Controversy"They said y'all can buy the product but it is not meant for you."
-
Burberry Beauty's All-Time Classics Finally Relaunched at NordstromHere's how to shop reviewer-vetted products first.
-
Contrast Makeup Theory Is the Viral TikTok Anti-Trend Everyone Should TryHere's how to find your signature makeup look with this makeup artist-approved technique.
-
What Is Sugar Waxing? Everything to Know, According to ExpertsIt's also less painful than some alternatives.
-
Maed Beauty Gives My Lips a Three-Step Skincare Routine—And They've Never Been SofterMaed Beauty’s inaugural launch delivers a three-step system.
-
13 Best Drugstore Concealers That Feel Surprisingly LuxuriousGreat things *do* come with small price tags.
-
Rihanna’s Purple Plum Manicure Confirms a Very Anti-Summer Nail TrendConsider this the royal tone resurgence.
-
Starface Founder Julie Schott Shares Her Advice for Aspiring EntrepreneursThe entrepreneur spoke to editor-in-chief Nikki Ogunnaike for the 'Marie Claire' podcast "Nice Talk."
