The Game-Changing Shampoo Trick Kim Kardashian's Hairstylist Swears By
It's time to double down.

Multimasking taught us that when it comes to tending to our mugs, we should use different types of mask that are tailored to different parts of our face. Makes sense, right?
So, why has it taken us so long to apply the same customized approach to washing our hair? Perhaps, it's because that unlike Kim Kardashian, we haven't exactly had celebrity hairstylist Jen Atkin as our must trusted confidante...
In a recent interview with The Cut, Atkin revealed that she swears by using two different shampoos on her hair: one on the roots, and another on the ends. Within seconds of reading this, we had a total eureka moment. How could we possibly just settle on a single shampoo when our roots need a deep cleanse, while our (dead) ends are vying for a major boost in moisture?
"I'll tell clients to wash their roots with one type and wash the ends with another," she explained. "You're stripping the scalp a little more. Try a clarifying shampoo for the roots and a more moisturizing one for the ends."
The Roots
We're constantly reminded that great hair begins with a healthy scalp, so paying special attention to that area with a clarifying shampoo formulated to rid our roots of grease, product buildup, and other such deposits is a no-brainer.
1. Prospector Co. Clarifying Shampoo, $18; barneys.com.
2. Moroccanoil Clarifying Shampoo, $25.20; moroccanoil.com.
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3. Pantene Damage Detox Weekly Deep Clean, $4.99; drugstore.com.
If you're seeking to repair dead ends, deep conditioning is your best friend as it is designed to keep your hair at its natural pH level. Apparently, when those levels get too high, the cuticles open up—making the hair more dry and brittle. For more damage control and softer strands, look for an ultra-moisturizing formula that's gentle on the hair.
1. Leonor Greyl Paris Shampooing Crème Moelle de Bambou, $51; amazon.com.
2. OGX Hydrating TeaTree Mint Shampoo, $7.99; ulta.com.
3. Aveda 'Dry Remedy' Moisturizing Shampoo, $29; nordstrom.com.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
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