Here's Your SXSW Packing List, Courtesy of Michelle Phan
Packing sucks. That's why we asked a SXSW regular, makeup entrepreneur, and YouTube queen to do it for us.

Your daytime look
"Something casual and cool, like a T-shirt from Sub Urban Riot. Or an illustrated T-shirt from Valfre and a skater skirt from Amen or Lovers and Friends. Throw on stilettos or boots and I'm good to go. SXSW is all about technology and music—it's not cool to overdress!"
Your nighttime look
"I'm all about ease—a maxi dress and a cute leather jacket. (I just discovered some awesome vegan leather jackets from 12Ten!). If I need to do a complete change: something colorful from AQ/AQ or an LBD from Reformation."
1. IOPE BB Cream Compact. "Built-in moisturizer, medium coverage, and sunscreen." ($55, fragrancesandcosmetics.com.au)
2. Aromatica Good Sleep Roll On in Lavender. "I use this oil every night and it immediately helps to calm me down." ($18, thearomatica.com)
3. Egyptian Magic All Purpose Face Cream. "I love this for removing my make-up and hydrating my face." ($38, drugstore.com)
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
4. Cremorlab's Facial Mist. "Perfect for a hydrating boost whenever you skin is feeling dry and fatigued or when you are outdoors."($18, peachandlily.com)
5. em Scribble Calligraphy Liquid Liner in Tattoo Black Liquid Liner. "Smudge and budge proof." ($18, emcosmetics.com)
You should also check out:
Headed to SXSW? These are the 9 Apps You Need to Download First
Weekending 101: The Slacker's Guide to Packing
20 Genius Space-Saving Hacks for Packing Your Suitcase
-
Selena Gomez Is the Cropped Blazer Trend's Final Boss
This style simply works on her.
By Halie LeSavage Published
-
The Most Striking Beauty Moments in Met Gala History
Elaborate and extraordinary.
By Katherine J. Igoe Published
-
Princess Madeleine Can't Use Royal Title to Promote Skincare Line
"I will use my name Madeleine Bernadotte in my work with MinLen."
By Amy Mackelden Published
-
Presenting, Perfect Date Night Makeup for People Who Hate Makeup
From a beauty director who's learned all the workarounds.
By Hannah Baxter Published
-
I Scoured Ulta’s 21 Days of Beauty Sale for Five Hours—Here's What I'm Shopping
Add to cart, ASAP.
By Ariel Baker Published
-
Jenna Ortega’s New Burgundy Hair Has Me Ready for Season 2 of 'Wednesday'
Wednesday Addams, is that you?
By Ariel Baker Published
-
Doechii’s Best Paris Fashion Week Beauty Looks Deserve a Standing Ovation
The Grammy winner cemented her place as a beauty and fashion icon.
By Ariel Baker Published
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly Luminous
It's dew or die time.
By Jamie Wilson Published
-
Simone Ashley’s Indie Sleaze Glam Is a Cool-Toned Dream
The actor was spotted in New York City looking like the epitome of cool-toned beauty.
By Ariel Baker Published
-
Jenna Lyons Has Me Convinced the Viral Red Lipstick Theory Is Real
Bonus: it only costs $15.
By Ariel Baker Published
-
The 10 Best Hair Growth Shampoos of 2025, Tested by Editors
Expensive and healthy-looking hair on lock.
By Marisa Petrarca Published