New York Fashion Week Fall 2025 Street Style Was Made for the Low-Key Beauty Girl

A wearable take on runway glam.

nyfw ss25 street style beauty
(Image credit: Darrel Hunter)

New York Fashion Week SS25 beauty has been—shockingly—maximalist. Marc Jacobs sent models out with kitschy apple-of-the-cheek blush post-its. Christian Siriano pushed a Formula 1-inspired beauty agenda with a sculptural updo designed in the image of a race track. Collina Strada, known for her off-kilter whimsy, leaned into costume makeup with cheetah print face paint.

While the beauty editor in me selfishly loves the bigger-is-better pivot, this year’s wearable beauty trends—the ones I’ll whip out to spice up a day at the office or night out—are entrenched in NYFW street style. The fashion girls hopping around SoHo, Chelsea, and Tribeca have embraced a notably low-maintenance beauty aesthetic.

models with beauty trends at nyfw ss25

Models at Marc Jacobs, Christian Siriano, and Collina Strada.

(Image credit: Marc Jacobs, Launchmetrics)

Shaggy ‘70s haircuts were air-dried and popped into haphazard buns. Natural curls made many an appearance, signaling that we're starting to shy away from hot tools (just look at Marie Claire's 2025 hair trend predictions for confirmation). Makeup, on the other hand, nodded to the boldness on the runways—with an easy-to-DIY twist. Single-color shadows and statement lips complement mascara-less glam.

It’s only day three of NYFW, but rest assured, the MC Beauty Team and photographer Darrel Hunter are boots-on-the-ground searching for the best hair and makeup street style moments. Watch this space for constant updates and, in the meantime, scroll low-key looks below.

nyfw ss25 beauty street style

(Image credit: Darrel Hunter)

A bold eye-lip-combo doesn't require 20 different products. One, solid glitter pigment or cream eyeshadow and an everyday lippie will do the trick.

nyfw ss25 beauty street style

(Image credit: Darrel Hunter)

Cuffing season takes on a whole new meaning. “Everyone needed something more interesting to add to their fashionable styles and provided added glam—not delicate accessories, but bold statement ones," celebrity hairstylist Rogerio Cavalcante previously told Marie Claire.

nyfw ss25 beauty street style

(Image credit: Darrel Hunter)

Shag haircuts are so back. It was the style du jour at the Grammys—with Miley Cyrus and Billie Eilish taking on versions of the octopus haircut—and now it the air-dry friendly chop is making waves at NYFW.

nyfw ss25 beauty street style

(Image credit: Darrel Hunter)

Monochromatic makeup is a classic. You only need on multi-purpose product (may I suggest Merit's Flush Balm) to play up your eyes, cheeks, and lips.

nyfw ss25 beauty street style

(Image credit: Darrel Hunter)

My favorite moment yet: messy buns infiltrating the high fashion scene. Shower, curl cream, a few strategically place bobby pins and you're good to go.

nyfw ss25 beauty street style

(Image credit: Darrel Hunter)

There's so much to love about this natural pixie cut—from the deep side part to the high-shine finish.

nyfw ss25 beauty street style

(Image credit: Darrel Hunter)

I will forever and always be loyal to my tubing mascara (Sarah Creal for the win), but this street style moment is proof that a mascara-free face can be a beauty moment.

nyfw ss25 beauty street style

(Image credit: Darrel Hunter)

Cool-toned eyeshadow, like this ashy olive, is going to be a huge 2025 makeup trend. Pair it with a nude lip (MAC's Nudes Collection has an option for everyone) to complete the look.

Darrel Hunter

(Image credit: Future)

Nothing says French girl beauty like a wispy, swept back bun and a pinched-red lip.

Darrel Hunter

(Image credit: Future)

Elevate a bubble bath base with funky, metallic accents and jewel-toned appliqués.

Darrel Hunter

(Image credit: Future)

A mocha mousse, monochromatic makeup look, not only nods to Pantone's color of the year but also brings out the warmth in brown eyes.

Darrel Hunter

(Image credit: Future)

Cool-toned red lips—and no mascara—are dominating the street style scene. You'll want one of the best lip liners to prevent bleeding, but otherwise, recreating this pop is beginner-proof.

Darrel Hunter

(Image credit: Future)

A messy bun strikes again. Elevate the off-duty hairstyle by pulling a few tendrils out in front to frame the face.

Darrel Hunter

(Image credit: Future)

Embracing gray hair is one of the biggest hair trends this year. "This year, low-maintenance color will continue evolving into even more natural, root-blended looks that grow out beautifully. I love this trend because it’s more flattering and healthier for the hair," hairstylist Nessy Guardo previously told MC.

Darrel Hunter

(Image credit: Future)

While I wouldn't say this particular glam falls into the low-key, low-maintenance category, it is worthy of a shout-out. This undercut bang is very similar to the draping scene on Christopher John Rodger's runway.

Darrel Hunter

(Image credit: Future)

Black, over-lined lip liner was a huge trend during FW24—and it seems to be standing the test of time.

Darrel Hunter

(Image credit: Future)

A low bun made better with a gold pony cuff. Want to get in on the trend? Lelet New York makes my favorite pony cuffs.

Darrel Hunter

(Image credit: Future)

"This sleek look is classic and very put together," hairstylist Tiffanie Richards previously told us about the laminated ponytail trend. Give your look a more feminine edge by pairing the slicked back portion with a voluminous pony.

Darrel Hunter

(Image credit: Future)

Lipstick nails, marked by a nude or skin-colored nail polish, work for every season and nail shape. The color trend is a favorite of Jennifer Lopez and Selena Gomez.

Darrel Hunter

(Image credit: Future)

Putting these strawberry shortcake nails on my inspo board, ASAP. Want to get the look at home? Check out one of the best press on nails.

Darrel Hunter

(Image credit: Future)

A gray bun and blue eyeliner is perfect combo for making eyes pop. With a bold look like this one, you don't even need blush, bronzer, or lipstick.

Samantha Holender
Senior Beauty Editor

Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.