A New Era of Miu Miu Beauty Is Upon Us

The runway favorite is coming for fragrance next.

Gigi Hadid walks the runway during Miu Miu's Womenswear Spring/Summer 2024 show in October 2023.
(Image credit: Getty Images)
Sophia Vilensky
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I'm sure I'm not alone in saying that all I've ever dreamed of is the fragrance equivalent of Miu Miu ballerina flats. Think: a sweet and dainty topper to any outfit. Soon, that vision will likely become a reality.

On Friday, February 9, Prada and L’Oréal announced they have entered a long-term agreement for the creation, development, and distribution of luxury beauty products under the Miu Miu brand. The first step in the plan—new fragrances developed and distributed by L'Oréal Luxe—is set to launch in 2025.

"We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category," Miu Miu CEO Benedetta Petruzzo said in a press release.

Someone shows off a pair of cream Miu Miu ballet flats in a street style shot.

Picture the essence of Miu Miu ballerinas in a bottle. (Not the exact smell though, thank you.)

(Image credit: Getty Images)

While the beloved brand currently has a number of fragrances available, they were developed with multinational beauty company Coty. The new move is the latest step in the Prada's happy partnership with L'Oréal. The two companies formerly collaborated on the successful launch of Prada's Color and Skin lines in January.

“Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty," Cyril Chapuy, President of L'Oréal Luxe, shared. "With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances."

Miu Miu is the latest luxury brand to make moves in beauty. Just yesterday, Kering announced that in-house fragrances for Bottega Veneta, Alexander McQueen, and Balenciaga are in the early stages of development.

Miu Miu's new fragrances are expected to arrive on shelves by 2025. This post will be updated with more information about the scent, price, packaging, and more as it becomes available.

Sophia Vilensky
Sophia Vilensky
Freelance Writer

Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.

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