#BigLipstickEnergy: My Favorite Liquid Lipsticks from Black-Owned Beauty Brands
Because representation matters 365 days of the year.


I'm a serial lipstick dater. So many lip products slide onto my desk. Some I double-tap and have all the heart eyes for. Others I ghost and leave on seen. This is #BigLipstickEnergy, an honest breakdown of how I feel about the latest lip launches. Read on for the three lipstick flings I'm keeping in rotation for now. Next week, I'll have a new roster.
THE DETAILS: AJ Crimson, a legendary makeup artist who counts celebrities like Missy Elliot, Angela Bassett and Brandy as his clients, has forged his own path in the industry for over 20 years. Seeing a gap in the beauty industry, he launched his own line: "I felt like there was an absolute need to bring products to women of color that actually worked and didn’t oxidize or change," Crimson states on his website. "I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in." That's where this lustrous gloss comes in. The highly-pigmented purple can stand alone or be layered on top of a matte lipstick as a topper. WHY I'M OBSESSED: I usually shy away from bright and vivid lipgloss shades. Shocking, I know—considering this is coming from a girl who loves a bright matte lipstick. For some reason, I'm a bit more boring when it comes to gloss and usually stick to my same ol' neutrals. That is, until AJ Crimson gave me the gloss that changed everything. It's a super high-shine, light-catching formula that makes my lips look so damn lustrous—and it lasts. The pearlescent specks give this a galaxy-like effect, which makes for a gorgeous sheen over a matte plum. And when I feel like doing the most with the least, I apply it on my bare lips.
THE DETAILS: Before clean beauty was everywhere, those in the know turned to the Lip Bar. The brand was created in 2012 by Melissa Butler who wasn't afraid to ask the hard questions, as noted on her website: "Why were most cosmetics filled with unnecessary chemicals? Why did lipsticks only come in a limited range of colors? And more importantly, why was the depiction of beauty so damn linear?" The Lip Bar has since become one of the most popular clean beauty brands to date, offering amazing products with color pay-off that keeps all complexions in mind. This lipstick, for instance, is a complete game-changer and suits all skin tones—here's proof. WHY I'M OBSESSED: At first glance, this shade reminded me of beloved Lady Danger from MAC. However, after a closer look the unique blend of bright red and orange tones put this lipstick in a league of its own. It reads neon and the fiery shade is not for the faint of heart, which I'm completely cool with—I love a loud lip. That said, the texture is outright matte, so be sure to exfoliate your lips beforehand with a scrub to avoid flakes. According to its name and product description, this shade is surely a good time.
THE DETAILS: Founder Chichi Eburu created Juvia's Place with the beautiful Kings and Queens of past African Kingdoms top of mind. From the unique packaging to the rich pigments, each product was made to honor the endless beauty of Africa. Whether you're an eyeshadow fanatic or a lipstick lover, you won't be disappointed. This liquid lipstick duo (which is on sale for half-off right now!) is the best of both worlds: one matte and one metallic shade, to match with whatever mood you're in. WHY I'M OBSESSED: I'm an indecisive Libra, so I like options. Two lipsticks for the price of one gets an automatic A in my book. Plus, this plum shade stands out so beautifully against my deep brown skin tone. It's only right that I have it in two textures. And because I'm extra, I love doubling up: I apply the matte color all over and then swipe a bit of the metallic in the center of my lips for added dimension. (It's a superb trick for selfies).
...
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
SUBSCRIBE HERE
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Maya Allen is the former Digital Beauty Editor at MarieClaire.com where she covered makeup, skincare, haircare, wellness, you name it! She has a 15-step skincare routine, owns over 200 red lipsticks, and enjoys testing the latest and greatest in beauty. On most weekends, you can find her at her happy place, which is her makeup vanity. There, she’s usually blasting her speakers while singing along to lyrics at the top of her lungs, and making sure her highlighter is on point.
-
Meghan Markle and Her Makeup Artist Confirmed All Her Royal Wedding Beauty Products
And yes, you can shop them all here.
By Kayleigh Roberts Published
-
Prince George Had a Six-Word Message for Prince William to Pass Along to a TV Star During a Recent Royal Engagement
The 11-year-old called the star of a popular U.K. series out.
By Kayleigh Roberts Published
-
Chase Sui Wonders Channels ‘90s Nostalgia at 'The Studio' Premiere
At 'The Studio' premiere, she channeled Gwyneth Paltrow’s '90s-era style with an archival Prada print once worn by the star.
By Lauren Tappan Published
-
Selena Gomez Hosts a Master Class in Matching Your Red Blush and Red Lipstick to Your Outfit
The star was spotted looking red hot in the streets of New York City.
By Ariel Baker Published
-
Everything You Need to Know About Marie Claire’s Skin and Hair Awards
Could your brand survive an editor testing session?
By Ariel Baker Published
-
Presenting, Perfect Date Night Makeup for People Who Hate Makeup
From a beauty director who's learned all the workarounds.
By Hannah Baxter Published
-
I Scoured Ulta’s 21 Days of Beauty Sale for Five Hours—Here's What I'm Shopping
Add to cart, ASAP.
By Ariel Baker Published
-
Ellen Pompeo's Spring Pink Lip Is a Billboard for Color Theory
Her blurry look is so easy with this $11 find.
By Ariel Baker Published
-
Jenna Ortega’s New Burgundy Hair Has Me Ready for Season 2 of 'Wednesday'
Wednesday Addams, is that you?
By Ariel Baker Published
-
Doechii’s Best Paris Fashion Week Beauty Looks Deserve a Standing Ovation
The Grammy winner cemented her place as a beauty and fashion icon.
By Ariel Baker Published
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly Luminous
It's dew or die time.
By Jamie Wilson Published