The scariest thing about this Halloween—besides a rampant pandemic and the looming election—would be if Euphoria wasn't coming back for a second season. But don't worry: Just a month after the show originally aired in 2019, HBO renewed it. And while the last original episode, which features Zendaya's Emmy-winning performance as Rue and the gripping portrayal of Jules by Hunter Shafer, aired before all this, the aesthetic it established remains all that. Which is all just a fancy way of saying: If you want to dress up in Euphoria-themed makeup for Halloween this year, it's completely allowed, encouraged and endorsed by us. News to no one: Fun and fantastic makeup never goes out of style.
The show's on-set makeup artist, Kirsten Sage Coleman, imagined a fantastical take on beauty with lots and lots of glitter, bold colors, interesting shapes, and more. The looks are obviously memorable, and they've had a major impact on its watchers, the red carpet, and the runways (Euphoria literally dominated the beauty looks at New York Fashion Week, both virtually and IRL.) Thankfully, we have a timely excuse to copy the the sparkly tears, sequin cat-eyes, embellished eyebrows, and innovative eyeliner from the grittiest glam world— Halloween is next already month. So, instead of scrambling last-minute, here's some fresh inspiration from the runways to slay this spooky season. Click through for the 17 makeup looks to channel the coolest gals on TV right now.
So Sparkly at Jean Paul Gaultier
The lewk: Starry Night
Not everyone has the time, dexterity, or fortitude to glue tiny crystals all around their eyes. For the rest of us, there is glittery eyeliner, which makeup artist Erin Parsons applied with complete abandon at the Jean Paul Gaultier show. She chose black and green camo, and applied them from the inner corners, across the lids, and straight out to the temples.
Get the lewk:
Urban Decay Cosmetics Sparkle Out Loud Heavy Metal Glitter Gel, $22
Purple Power at Balmain
The lewk: Killing Me Softly
Not everything Rue and Jules do is over the top, ok? Sometimes a girl just likes a little soft wash of purple and seafoam shadow, and the cover of a black cloak (or hoodie, depending on your vibe). That's exactly what makeup artists did at the spring 2020 Balmain show.
Get the lewk:
ColorStay Crème Eyeshadow in Black Currant, $8
Dark Duo at Valentino
The lewk: Between The Lines
Ugh, isn't it satisfying when something gorgeous also doesn't look that impossible. A few strikes of thick and carefully drawn black liner are set off with artfully placed black gems for a sleek and sophisticated statement.
Get the lewk:
Maybelline TattooStudio Eyeliner Pencil in Deep Onyx, $8
Crushed Crystal at Halpern
The lewk: Eye Patch
Leave it to the avant-garde makeup artist mastermind Isamaya Ffrench, who decided to painstakingly glue handfuls of crushed crystals around the models eye at Halpern. (Here's a satisfying ASMR video of Ffrench pounding the rocks to smithereens.) You could probably get a very similar effect with gems or jewels. And don't be afraid of glueing right up and over your brows. (It washes off readily when the night is over.)
Get the lewk:
Self-Adhesive Rhinestone Stickers, $5
Spidery Lashes at Marc Jacobs
The lewk: Spider
At Marc Jacobs, the inimitable Pat McGrath led a team of talented artists who created 60 (yeah, 6-0) different makeup looks unique to each model. The official inspo was amplifying this idea of individual "characters," which feels very Halloween-y. Try tacking on larger-than-life, spidery extensions for a spooky yet chic look.
Get the lewk:
Shiny Long and Thick Exaggerated False Eyelashes, $10
Star-Studded Eyes at Anna Sui
The lewk: Cloud Fairy
We've already discussed how McGrath, who also created looks backstage at Anna Sui, repurposed lipstick as eyeshadow to get this bold fuschia finish. Pure genius. In Euphoria, Jules is often seen wearing shapes, like dainty clouds, on her eyes. For the same dreamy vibe, use a super-thin makeup brush to replicate these precise, cloud-like strokes.
Get the lewk:
Starry Eye Jewel Set, $16
Crystallized Eyes at Pyer Moss
The lewk: '70s Rock 'n Roll Queen
When you think of '70s rock 'n roll, remember Black women. That was the powerful message at Pyer Moss. The breathtaking beauty looks represented women of color had in that era with crystallized eyes courtesy of Swarovski and elongated blush created with Uoma Beauty products. I'll happily dress up as a '70s rock 'n roll Queen every day if I could.
Get the lewk:
Swarovski Crystal Rhinestones, $13
Shimmery Graphic Lines at Anna Sui
The lewk: Yellow Butterfly
If you're a fan of Euphoria, you know that vivd bright eyeshadow shades, often worn by Kat, Jules, and Maddy, as well as crisp graphic lines are regularly seen on the show. This exact vibe was also spotted at Anna Sui with sunny eyeshadow and intergalactic graphic lines. Wear the same shade for Halloween, but jazz it up a bit by popping a tiny circle sticker on the bottom center of your lids to complete the look.
Get the lewk:
Pat McGrath Mothership VI Eyeshadow Palette in Midnight Sun, $125
All the Drama at Marc Jacobs
The lewk: Drama Queen
Glitter encrusted eyes are everywhere on Euphoria, and was another fab look at Marc Jacobs. This entire eye is such a Halloween mood. For spooky season, pair spidery lashes with crystals carefully paced within each lash for added drama.
Get the lewk:
Adhesive Rhinestones, $8
Highlighter Eyes at Nicole Miller
The lewk: Neon Firecracker
Jules has a thing for two-toned eyeshadow, and this neon color combo was executed flawlessly at Nicole Miller. This is a fire halloween makeup look for minimalists that doesn't require a million hours in front of the mirror. Tip: use eyeshadow blending brushes so that each color will meld together beautifully like this.
Get the lewk:
Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 1, $60
Glitter Tears at Marc Jacobs
The lewk: Glitter Clown
Remember that dramatic scene showing off Rue's (a.k.a. Zendaya) glitter tears? Well, there's enough glitter tears to go around! Marc Jacobs paired these gorgeous tear drops with an inky, smudged cat eye. If you're into the sad clown look, smear glitter down your face in a triangle shape to recreate the look.
Get the lewk:
Marc Jacobs Beauty See-quins Glam Glitter Eyeshadow, $28
Painterly Eyes at Christian Siriano
The lewk: Painterly Princess
Technicolor makeup and a mosaic of watercolors is a Jules-approved look. Maybelline global makeup artist Erin Parsons called this masterpiece of an eye a "painterly" look. Warning: this may take a huge chunk of time time, but there's so much beauty in imperfection with this one.
Get the look:
Maybelline Eyeshadow Palette in Lemonade Craze, $10
Watercolor Eyes at Ulla Johnson
The lewk: Watercolor Mermaid
Makeup artist Romy Soleimani was responsible for this Picasso-esque pastel eye. It's another Halloween makeup option for minimalists if color speaks to you more than glitter. Paint your eye with splotches of color to create this look.
Get the look:
Fenty Beauty Vivid Liquid Eyeliner Trio in Baeside, $24
Rhinestone Brows at Marc Jacobs
The lewk: Disco Queen
As you can tell, Marc Jacobs was not short of high-impact makeup looks for the maximalist. These rhinestone brows, for example, might be my favorite look of them all. Paired with green shadow, this dazzling look is definitely not an easy one to pull off yourself, but I have faith in you. The entire Euphoria cast would wear this look in a heartbeat.
Get the look:
Iridescent Chunky Glitter, $7
Appliqués at Laurence & Chico
The lewk: Neon diva
According to Refinery29, the same Face Lace eye appliqués used in an episode of Euphoria was used on Laurence & Chico's runway. This means you can buy them, too, and look runway-ready.
Get the lewk:
Graphic Shapes at Chromat
The lewk: The Cool Girl
It's no secret that Jules loves bold bursts of color in interesting shapes when it comes to her makeup. Chromat overdelivered this season with products from Mac Cosmetics with the help of lead makeup artist Fatima. Try an extended eyeshadow with royal blue or highlighter yellow for an Instagrammable moment this Halloween.
Get the lewk:
MAC Eyeshadow in Atlantic Blue, $14
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