Kylie Jenner Dyed Her Hair Bright Pink

(Image credit: @kyliejenner on Instagram)

published 16 January 2024

All hail the king! King Kylie, that is. After years spent roaming the world without a leader in all things lip kits, streetwear, colorful hair, and Snapchat stories, fans can rest easy knowing their monarch has returned. Yes, Kylie Jenner has officially reentered her most iconic era, and she fully marked the occasion.

On Tuesday, January 16, the 26-year-old shared a series of photos to Instagram that made me do a "what year is it?" double take. Snapped casually in the car, the selfies feature a glam Jenner with freshly dyed bubblegum-pink hair. While most of her makeup is as soft-girl as it's been lately, her matte pout marks yet another return to form. And I can just see the length of that pink mani growing.

"hiiiii remember me," wrote the KHY founder in the posts caption, obviously knowing she was about to break the internet. Not five minutes later, the comments were flooded with crown emojis.

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While the King Kylie era was a truly you-had-to-be-there moment in time, I'll explain it the best I can. Circa 2014, as the youngest Kardashian-Jenner sister was gaining major popularity, she dubbed herself "King Kylie." At the time, she was all about the grunge look, rocking skull prints, a colored bob, and loads of leather. Unfortunately, King Kylie's reign ended when the Kylie Cosmetics founder embraced a more elevated aesthetic. But we knew she couldn't stay away for long.

It should be said that Jenner's return to her roots didn't arrive entirely out of the blue. Back in November, she hinted at a return of King Kylie while rocking an all-black outfit for a date night with Timothée Chalamet. The first drop from her KHY clothing line was also King Kylie-coded, consisting of leather pieces co-created with the brand NAMILIA.

And now, it's official. All hail the King.

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Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.