Kim Kardashian's Makeup Line Is Returning Under Her SKKN Brand

(Image credit: Getty Images)

published 17 January 2024

Listen, I know I'm not the only one who has an expired KKW Beauty lipliner sitting in my makeup drawer. That formula was everything and—alongside my hit-pan-a-million-years-ago contour kit—it deserves to be cherished. Even though I no longer want to put it on my face.

Kim Kardashian herself knows it, too. In fact, the beauty mogul has heard our hopes and dreams for a return of her makeup line. In a video posted to Instagram on Tuesday, January 16, the 43-year-old reads through fans' pleas for a color cosmetic comeback.

“Alright guys, so, I have been reading the comments on the SKKN account, and so many of you want us to bring color cosmetics back,” the reality star says. “Kim, we need the makeup. We are dying out here. Kim, where is your makeup and fragrance? I'm dying for it. The world has been begging you. Can we get a release date on makeup?”

As the comments continue to pile up, she finally pauses.

"Guys. I hear you," she says, blowing a kiss at the camera before a (not so far off!) date appears on screen as text: “01 26 24.”

A post shared by Kim Kardashian
A photo posted by kimkardashian on

Under the post, an even more telling comment from the official SKKN by Kim account popped up.

"We got the hint. Stay tuned for a BIG announcement..." reads the message, alongside a (red) kiss emoji. Naturally, the rest of the comments were filled with fans echoing my exact sentiments.

"*Screams* (while wearing my KKW expired contour)," wrote one fan."Kimberly do not play with my feelings! ! My nude 3 lip liner is one sharpen away from disappearing," added another.

After launching her first beauty product, the Crème Contour and Highlight Kit, in 2017 (and a whole array of successful launches thereafter), Kardashian eventually shut down her KKW Beauty and KKW Fragrance brands to make room for the June 2022 premiere of her skincare line, SKKN BY KIM. And while I love those minimalist bottles, nothing compares to a sweep of nude lipstick that perfectly matches the color of my SKIMS.

So, January 26 you say? The countdown is officially on.

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Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.

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