Hailey Bieber Just Dropped Her Full "Peachy Beachy" Summer Makeup Routine
Be right back, buying everything.


When Hailey Bieber drops her “go-to summer, beachy, glowy, bronzy” makeup tutorial, I take notes. The Rhode founder is the queen of an easy-to-execute routine—and lucky for us, she has revealed every single product currently in her lineup.
This little treat came by way of a rare YouTube video titled, “My Peachy Beachy Summer Makeup,” which Bieber posted on May 28. The video kicks off with a bare-faced Bieber applying her namesake Glazing Milk. After all, good makeup starts with great skin prep.
“It’s so glowy and moisturizing and good for the skin barrier without being heavy,” the mom-to-be, who announced she’s expecting her first child earlier this month, shares.
After powering through a Peptide Glazing Fluid application, it was time for Bieber to share her step-by-step makeup routine, which relies heavily on the underpainting technique. Coined by makeup artist Mary Philips, underpainting involves sculpting the face’s contours before foundation. To get the job done, Bieber uses Dolce Glow’s Contour Self-Tanning Sculpt and Glow. “It isn’t just a bronzing wand—it bronzes and has self-tanner,” she says.
Following a quick contour, Bieber whips out her beauty staple: Hourglass Concealer. “It’s so creamy and beautiful,” she confesses. “It melts into my skin and blends so effortlessly.” The models follows it up with the brand’s Hydrating Skin Tint, which Bieber dubs “the perfect thing for summertime,” and Translucent Powder, which helps the model look “glowy, not greasy.”
The finishing touch to a “summer beachy” beauty look is the key—albeit a little mysterious. “I’m gonna go in with this sunburnt bronzy terracotta color first,” Bieber says, hiding the blush from the camera. “The other color I’m going in with has a pinky-orange color.”
While unconfirmed, I’m fairly confident this flush is the result of soon-to-be-released multi-purpose Rhode blushes. Bieber hinted at the product’s release earlier this month.
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A post shared by Hailey Rhode Baldwin Bieber
A photo posted by haileybieber on
While fans sadly can’t get their hands on this Rhode newness yet, the rest of the Bieber-approved routine is available right now. Everything you need for a "peachy beachy" summer is listed ahead.
Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.
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