The Golden Globes Confirms: Purple Eyeshadow Is the It Eyeshadow Color for 2024

(Image credit: Getty Images)

published 8 January 2024

Flashback to the tail end of December 2023, and Rihanna made a huge statement with purple eyeshadow while attending a red carpet event for her Fenty X Puma Creeper Phattys. Fast forward a week, and Megan Thee Stallion rang in the new year at Dick Clark’s Rockin’ New Year’s Eve with a lilac cut crease that deserved every ounce of our attention.

That brings us to this evening: The 81st annual Golden Globes, where not one, not two, but three celebrities hit the red carpet with stunning purple shadow. Amanda Seyfried, a presenter this evening, showed up with a gorgeous, smoky purple eyeshadow. The hues, which were likely Lancôme tones, had varying levels of intensity and were diffused well below the lower lash line.

Despite Seyfried’s look signaling a trend in and of itself, Da’Vine Joy Randolph really drove home the purple eyeshadow proliferation. I didn’t quite catch the purple undertone on the red carpet, but the second she took the stage to accept her Golden Globe for Supporting Actress in a Motion Picture, the rich and regal violet hues popped out.

Then, of course, Oprah Winfrey made her grand debut. It would seem, as an ode to The Color Purple, the former talk show host wore not only a purple dress, but a solid purple eye. It was easy to miss the pop of color behind her glasses, but if you zoom in (I highly recommend you do), a purple wash of color takes center stage.

And let's be honest: If Oprah, Amanda, Da’Vine, Megan, and Rihanna say purple shadow is in, then I’m fairly confident purple eyeshadow is in.

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Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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