The 2024 Fragrance Awards
Introducing our first–ever list spotlighting this year’s best scents and perfumes.


It took months of spritzing, spraying, and smelling. There were days of debates over notes of vanilla and endless testing over how long those long-lasting hints of jasmine and sandalwood actually were. We showed up to meetings and dates and sat shoulder–to–shoulder on trains, and took notice: Was the musk too overpowering? Did the gardenia garner glances? Did the layers of wild berries disappear in an instant? But it was worth it to bring you Marie Claire’s first annual Fragrance Awards.
The winners represent our choice for best of the best; a selection of timeless classics and exciting newcomers. And so whether you subscribe to the signature scent ethos and are just browsing or like to mix up your fragrance based on your mood you’ll find these picks have one thing in common: They all smell really, really good.
From left to right: Acne Studios par Frédéric Malle, Bvlgari Allegra Chill & Sole eau de parfum, Cartier La Panthére eau de parfum, Oscar de la Renta Alibi Pop Eau So Charming; Dolce & Gabbana Light Blue Pour Homme
From left to right: Costa Brazil Aroma eau de parfum, Diptyque Paris Set of 5 eaux de toilette, Kilian Paris Angels' Share eau de parfum, YSL Beauty Black Opium eau de parfum
From left to right: Hugo Boss BOSS Bottled eau de parfum, Nette Pear Jam eau de parfum, Donna Karan Cashmere Collection
From left to right: Sisley Paris Izia eau de parfum, Aesop Eidesis eau de parfum, Lake & Skye 11 11 Azure Eau de Parfum, Fragrance Du Bois Oud Jaune Intense
From left to right: Roan Fragrances Porcelain Pulse eau de parfum, Jennifer Meyer eau de parfum, D.S. & Durga Debaser eau de parfum, Ledda 18 Vanilla Nera eau de parfum, Aerin Beauty Amber Musk, Parfums de Parly Perseus
From left to right: Burberry Goddess eau de parfum, Tom Ford Beauty Ombre Leather dau de parfum, Chanel Bleau De Chanel eau de parfum, Christian Dior Miss Dior eau de parfum
From left to right: Vilhelm Parfumerie Dear Polly eau de parfum, Aman Essentials Alta Fine Fragrance eau de parfum, Ex Nihilo Blue Talisman, Arquiste A Grove by the Sea eau de parfum
From left to right: Nest New York Bamboo Reed Diffuser, Flamingo Estate Roma Heirloom Tomato Room Spray, Homecourt Cece Surface Cleaner, The Laundress Signature Detergent, Voluspa Goji Tarocco Orange, Aroma Tech Love Story Essential Oil
From left to right: Phlur Vanilla Skin Hair and Body Fragrance Mist, Evolvetogether Deodorant Havana, Tocca Olio Sublime Florence Dry Body Oil, Crown Affair The Signature Scent
Photographs: Evan D'Arpino
This story appears in the 2024 Changemakers Issue of Marie Claire.
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Deena Campbell is the Beauty Director of Marie Claire where she oversees all beauty and health content on all platforms. Deena is a leader who is passionate about driving conversations on beauty topics, and is particularly dedicated to ensuring BIPOC feel seen and that their stories are told. Deena joined Marie Claire after a decade-long career as an editor in print and digital media. Before joining the brand, she managed editorial content for L’Oréal owned Makeup.com and Skincare.com where she led and developed a team of beauty editors and edited their contributions. She also crafted and successfully executed comprehensive brand strategies that resulted in brand growth and differentiation, a skill she currently brings to Marie Claire.
In 2015, she launched Essence.com’s hair channel where she received Time Inc.'s Henry R. Luce Award, shortly before joining Allure.com’s staff as Senior Beauty Editor. Along with her editorial positions, she also consulted on content and marketing strategies for beauty companies including DevaCurl and Dove, and has appeared at various speaking events and live television segments. Her writing has appeared in The New York Times, Byrdie, SELF, Refinery29, Teen Vogue, and a host of others. She graduated with a Bachelor of Arts in Journalism from the University of Pittsburgh and lives in New Jersey with her husband and two children. You can find her on Instagram at @deenacampbell.
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