Blake Lively Dyed Her Hair Red for Her Role In 'It Ends with Us'

(Image credit: Getty)

published 12 January 2024

The color red is truly everywhere these days. Perhaps most notably, a number of celebrities have been dying their hair red this winter, a trend that was especially visible on the red carpet during the 81st annual Golden Globe Awards last weekend. Now, yet another beloved public figure has been photographed donning lustrous red locks: Blake Lively. It appears that this new look, however, has more to do with the movie she’ll be starring in than it has to do with her personal style.

Since her days on Gossip Girl, Lively has been known for her impeccable style and her long, golden hair. However, her new starring role in the movie adaptation of Colleen Hoover’s It Ends with Us, has required a shift in her look: Now, the star is sporting orange-red hair, which is in line with main character Lily Bloom’s look.

Lively’s hair retains its signature beachy waves and enviable length, but the new color, which is likely the work of a very good wig, is a marked change that would stop any of her fans in their tracks. It admittedly suits the star, though, offsetting her blue eyes and warm complexion.

Lively’s character, Lily Bloom, is at the center of It Ends with Us’ notorious love triangle, which features Bloom’s abusive husband and her first love, a homeless man that she took in years ago. While the story has been criticized for romanticizing domestic violence and abuse, the book (along with the rest of Hoover’s bibliography) remain wildly popular among fans, and the film version has been highly anticipated.

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Gabrielle Ulubay is a Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com. Before working with Marie Claire, Gabrielle worked in local government, higher education, and sales, and has resided in four countries and counting. She has worked extensively in the e-commerce and sales spaces since 2020, and spent two years at Drizly, where she developed an expertise in finding the best, highest quality goods and experiences money can buy.

Deeply political, she believes that skincare, haircare, and sexual wellness are central tenets to one's overall health and fights for them to be taken seriously, especially for people of color. She also loves studying makeup as a means of artistic expression, drawing on her experience as an artist in her analysis of beauty trends. She's based in New York City, where she can be found watching movies or running her art business when she isn't writing. Find her on Twitter at @GabrielleUlubay or on Instagram at @gabrielle.ulubay, or follow her art at @suburban.graffiti.art