The 22 Best New Beauty Products From March to Help Kiss Winter Goodbye

Say hello to spring with fresh makeup, skincare, and hair care essentials.

product collage of Tower 28 GetSet Blur + Set Matte Powder Blush, Dedcool Mochi Milk perfume, K18 AstroList Reparative Volume Spray, Cyklar vitamin c body oil, Merit signature sheer lip liner on white background with pink, yellow and orange polka dots
(Image credit: Future)

We're nearing the end of March, and I for one, couldn't be happier. Why, you might ask? This month has brought me one step closer to hot, sunny days being the norm. It's also brought along dozens of new beauty products that have found permanent spots in my morning routine.

I've tested at least 30 new beauty products throughout the month, and as such, I've been converted as a fan of so many new formulas. For starters, Merit's new lip liner now has me believing that thin-lip girls can (and should!) flaunt more color on their pouts. Meanwhile, Cyklar's just-launched Vitamin-C Body Oil changed my thoughts on the oil versus lotion debate—in this case, body oil is so much better. Then Phlur did what seemed impossible and made rose perfumes cool with the launch of its leathery floral fragrance, Rose Whip—I can't help it, but I'm obsessed.

The rest of the Marie Claire team has done their part in swatching and experimenting, too. MC's Beauty Director, Hannah Baxter, test-drove a new body wash in the middle of a Chilean desert and discovered an exfoliating face mask that left her skin even more radiant. Ariel Baker, MC's Beauty Writer, added not one but two new 2025 perfumes to her vast collection, plus a few more blushes into her makeup bag. That's not all, though—for the full breakdown on every product the MC team tested and loved in March, keep scrolling.

Brooke Knappenberger Marie Claire associate commerce editor tests the Tower 28 Beauty GetSet Blur + Set Matte Powder Blush

Brooke Knappenberger's pick for March 2025's best new blush overall.

(Image credit: Brooke Knappenberger)

Phlur rose whip bottle on a grey weave blanket

Brooke Knappenberger's pick for March 2025's best new perfume overall.

(Image credit: Brooke Knappenberger)

Brooke Knappenberger Marie Claire associate commerce editor tests the MERIT Signature Lip Sheer Lip Liner

Brooke Knappenberger's pick for March 2025's best new lip liner.

(Image credit: Brooke Knappenberger)

Why Trust Marie Claire

Brooke Knappenberger is the Associate E-Commerce Editor at Marie Claire and brings nearly five years of beauty experience to this story. She has tested thousands of beauty products and strives to test every new innovation on the market.

The Marie Claire team is an authority on all things beauty, having written extensively on every category included in this list from facial serums and mascaras to trendy perfumes and moisturizers for dry skin.

How We Tested

Our team of editors receives hundreds of new beauty launches every month, which we personally test and evaluate based on wear, effectiveness, and formula. We only chose products to include on this list that we would personally recommend.

Brooke Knappenberger
Associate Commerce Editor

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.