January's Best Beauty Products Start the Year on a High Note

New year, new favorites.

product collage of Phlur Golden Rule Eau de Parfum, Olehenriksen Après Skin Overnight Moisturizer + Mask, Phyla Anti-Blemish Moisturizer + 5% Niacinamide, Typology Replenishing Lip Balm, Benefit Cosmetics BADgal Bounce Volumizing Mascara on white background with multi-colored polka dots
(Image credit: Future)

As the month winds down, I can't help but think about the many new January beauty launches that landed on my desk. Between new shades in cult-favorite blush formulas, perfume trends already appearing on the market, and just-released product expansions, my beauty routine looks completely different than it did at the end of 2024.

I've discovered an entire slate of new favorite winter perfumes. For starters, Phlur's Golden Rule changed my stance on floral fragrances with its bold, youthful blend of mandarin and jasmine. Other just-launched holy grails: Cyklar's newly launched perfume oils, which had the entire team in an uproar; Prada's groundbreaking light perfume, Infusion de Rhubarbe, a scent that's somehow green, fresh, airy, and fruity all wrapped into one scent; and two new moisturizers for dry skin from Olehenrikson and Phyla.

As a beauty lover through and through, testing the best new product launches of January is not a bad way to kick off the year. Keep scrolling to see every product that genuinely impressed the Marie Claire team this January.

Brooke knappenberger marie claire associate commerce editor holding up bottle up phlur golden rule perfume against grey wall

Brooke Knappenberger's pick for January 2025's best new perfume overall.

(Image credit: Brooke Knappenberger)

Brooke Knappenberger tests the Olehenriksen Après Skin Overnight Moisturizer + Mask

Brooke Knappenberger's pick for January 2025's best new moisturizer.

(Image credit: Brooke Knappenberger)

Why Trust Marie Claire

Brooke Knappenberger is the Associate E-Commerce Editor at Marie Claire and brings nearly five years of beauty experience to this story. She has tested hundreds of beauty products and makes an effort to test every new innovation on the market.

The Marie Claire team is an authority on all things beauty, having written extensively on every category included in this list from perfumes and moisturizers to eyeliners and blushes.

How We Tested

Our team of editors receives hundreds of new beauty launches every month, which we personally test and evaluate based on wear, effectiveness, and formula. We only chose products to include on this list that we would personally recommend.

Brooke Knappenberger
Associate Commerce Editor

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.