Drugstore Shampoos That Experts Swear By
Your best hair yet—on a budget.
The world of shampoos and conditioners is vast, varying greatly in terms of the ingredients, scents, and customer bases. For instance, some shampoos are made to address scalp irritation, while others work best for clarifying sweat and buildup, growing hair, or enhancing brown or blonde coloring. And while there are a number of luxury shampoo brands out there that get the job done, not all of us can afford to venture beyond our local drugstores when shopping for our next go-to hair products. Thus, we've consulted expert hairstylists and editors alike to break down what to look for when you're cruising through the hair aisle and how to find the best drugstore shampoo for you. Plus, we've included a list of some of the very best drugstore shampoos so that you can easily achieve the 'do of your dreams, no matter your budget.
What To Look For in a Drugstore Shampoo
Celebrity Hairstylist & DIY Expert for Sally Beauty Gregory Patterson says that when figuring out what the best option is for you, you should "look for ingredients and solutions for where you’re at right now. Think of your current hair state and condition." Thus, it may be best to keep a few shampoo options on hand so that your hair and scalp's condition can determine what you use each time you wash your hair.
"It’s easier to look for ingredients that you never want to use, like color-stripping harsh sulfates," he adds. "Avoid sodium chloride if you’re using keratin treatments, as well as parabens or low quality stabilizers and preservatives that ultimately build up on your hair."
And when it comes to finding a basic shampoo suited for consistent, regular use? Natural hair expert Antoinette Bullock says, "If you are looking for a simple shampoo that will actually cleanse your hair, then I would look for some key cleansing ingredients, such as surfacents, because they will effectively clean your hair. Some surfacents to look for are Ammonium lauryl sulfate, sodium laureth sulfate, ammonium laureth sulfate, and sodium trideceth sulfate, to name a few."
Finally, when considering the texture of the formula, Bullock and Patterson both advise users to ensure that their chosen formula lathers properly.
"Lathering is when water and shampoo mix and create air bubbles," explains Bullock. "This lather is important when it comes to shampooing the hair because the more there is a rich creamy lather, the more effective it is at cleansing the hair and scalp from build up, oil residue or impurities. Water and oil do not mix—the surfactant lather will cleanse the hair properly by dissolving things that can not be dissolved in water on their own."
"Want to know a little secret?" adds Patterson. "You can tell the quality of a cleanser by its foam (a.k.a. lather): The smaller the bubbles and creamier the lather, the more high quality and gentle it will be in your cleanse. The airier or foamier lather you have, the more detergent and low-quality ingredients are being used."
The Best Drugstore Shampoos
- Best Drugstore Shampoo for Natural Hair: CURLS Hair Under There Detox Tea Cleansing Shampoo
- Best Drugstore Shampoo for Curls: SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo
- Best Drugstore Shampoo for Scalp Health: Vanicream Shampoo
- Best Clarifying Drugstore Shampoo: Neutrogena Anti-Residue Clarifying Shampoo
- Best Drugstore Shampoo for Hair Growth: Marc Anthony Grow Long Caffeine Ginseng Shampoo
- Best Drugstore Shampoo Overall: CURLS Sea Moss Powerhouse Sea Moss Cleanser
I swear by this shampoo by SheaMoisture. Its thick, creamy formula quickly and effectively hydrates parched hair, making it ideal for curls and coils alike. I also love its smell, which lingers long after wash day and is constantly earning me compliments. While it comes in a small bottle, a little goes a long way with this thick formula, so it’ll still be sure to last you for ages. It also features natural, certified organic ingredients made to minimize frizz in the short term without causing your hair long term damage.
Pros: clean; cruelty-free; contains natural ingredients like coconut oil; protein-infused
Cons: strong smell may not be ideal for all users
Customer Review: "This product was staring me in the face for a long time, although I was a little hesitant purchasing after seeing some reviews that this left hair greasy after rinsing. I tried and I really like this. Its nowhere near a straw, stripped feeling when you rinse, it actually feels moisturized, along with the matching conditioner. I diffused my hair and my curls never looked better. A little goes a long way and also the scent is Pina Colada to me lol. Excellent product and recommend it!" -Sally Beauty
Janelle Sands, expert hairstylist and Senior Director of Marketing at CURLS, says that this formula, which exclusively features clean and sustainably sourced ingredients, "preserves the moisture of the hair while strengthening and reinforcing weak areas of the hair shaft." She explains, "This cleanser has a rich botanical based lather and is so effective at preserving your hair’s hydration." Verified customers add that the formula lathers well and cleanses effectively, but never at the cost of hydration or curl pattern.
Pros: stylist-approved; heals hair damage; moisturizing; works on all curl patterns
Cons: may be too thick for thin, straight hair; strong smell
Customer Review: "This is by far my favorite shampoo ever. I've been using it for years and I just can't be without it. It is a staple in my routine because it doesn't strip my hair AT ALL. After using a clarifying shampoo, I like to go in with this and then deep condition." -Sally Beauty
"This shampoo from Pureology (and the matching conditioner) is the one I go back to whenever my hair needs a complete refresh. I have hair that gets dry and flat in the winter but it's also pretty fine in texture and gets oily around day three, so I need something that will add moisture without weighing it down, and this is it. It's so hydrating while still being lightweight, and gives my hair the most incredible shine." -Julia Marzovilla, E-Commerce Editor
Pros: editor-approved; shine-enhancing; lightweight; works on all hair types
Cons: expensive; strong smell
Customer Review: "Lathers nicely and is hydrating." -Ulta
"Herbal Essences takes the crown for best-smelling drugstore shampoos, at least in my opinion. I'm pretty sure the coconutty scent of the Hello Hydration shampoo is permanently engrained in my memory—it's just that good. Aside from the lingering lush scent, I love how this shampoo leaves your hair oh-so-soft and feeling moisturized. The fact that this $8 shampoo (for the big bottle!) is color-safe and dermatologist-tested are major wins, too." -Brooke Knappenberger, Editorial Fellow
Pros: color-safe; editor-approved; clinically tested; free of parabens and mineral oil
Cons: contains sulfates
Customer Review: "I've been looking for the right leave-in conditioner for years and I finally found it! This super thick foam instantly soaks into hair and leaves it silky soft but doesn't make it greasy or heavy. I've never used anything like it. It actually makes the hair soft, it doesn't just coat it in a layer of silicone so that it looks like soft hair, it actually moisturizes." -Herbal Essences
"This cleanser is infused with Sea Moss, the world’s all-around hair and body improving ingredient that, well… does everything!" raves Sands of this formula, which is also infused with hydrating, reparative aloe vera. "Expect to have plump, glistening, juicy curls, and stimulated hair follicles." Reviewers also note that the shampoo has a refreshing, light scent that they love—and that never clashes with their perfume or scented beauty products. For the full sea moss treatment, you can also indulge in the conditioner and hair jelly from the line.
Pros: stylist-approved; curl-enhancing; good for scalp support; detangling; anti-fungal
Cons: small bottle
Customer Review: "Just stumbled upon this, my latest fave, only next to the Blueberry Bliss collection. I’ve never had such a game changing shampoo! It leaves my hair moisturized and looking and feels amazing every time I use it!" -Ulta
Sands recommends this formula "for providing a clarifying cleanse when we most need it." She explains that it's "formulated for textured hair that also wears braids, wigs, weaves, and other protective styles.” But why is this the case, and why does natural hair in protective styles require a little extra TLC? Sands tell us, “These methods of hair style and care can develop a build-up on the hair shaft. The remedy is a clarifying cleanse to be used before and or after a protective style install."
Pros: works on hair extensions and weaves; works on protective hairstyles; made with natural hair in mind; stylist-approved
Cons: small bottle
Customer Review: "I don't know about using this on my scalp any more than once every couple of months, as it's pretty strong, detox wise. I have a dry scalp, from genetics, so I have to use moisturizing shampoo more often than not. That being said, this detox tea cleanser smells divine. It's like a mix of menthol and peppermint. After it mixes with the steam of the shower, it has the same effect as a shower fizzy, it's so relaxing." -Sally Beauty
This is another drugstore shampoo that I always gravitate to when I'm in a pinch. It effectively cleanses my hair and scalp without drying my curls out or turning them into a frizzy mess. Plus, its gentle, powder- like scent never clashes with my other products, like leave-ins, body oils, or perfumes. It comes in a small bottle, but a little goes a long way, so this product always manages to last on my shower shelf for a surprisingly long time.
Pros: protein-infused; works on all hair types; gentle scent; editor-approved; free of parabens and sulfates
Cons: contains silicones
Customer Review: "Excellent product. I do not even have to condition after using it." -Sally Beauty
Dr. Snehal Amin, a board-certified dermatologist, Co-Founder, and the Surgical Director of MDCS Dermatology, says that shampoos with irritants "often the culprit behind dry scalp." Thus, he recommends this option, explaining that if you’re experiencing dermatitis, scalp acne, itching, or dandruff, you can "try switching to this super gentle formulation, which is free of fragrances, parabens, sulfates, and other harsh ingredients." Because it’s unscented, it’s also great for people of all genders and ages.
Pros: free of sulfates, parabens, and gluten; dermatologist-recommended; made for sensitive skin; affordable; soothes and repairs scalp
Cons: contains pentylene glycol, which can be a mild irritant for some
Customer Review: "Love this shampoo!!!! It’s a very clean shampoo, I have MANY chemical allergies and this is literally the only shampoo I can use." -Walgreens
Dr. Antonella Tosti, a Professor of Dermatology and Cutaneous Surgery at the University of Miami and the President of the American Hair Research Society, recommends both caffeine and ginseng for hair growth. While the former invigorates hair growth through its famously stimulating effects, the latter provides antioxidants to the scalp area, which she says "are very important to prevent scalp and hair aging and to maintain healthy hair." Remember: Healthy hair requires a healthy scalp! I’ve used this formula myself, and it always lathers well and cleanses effectively.
Pros: affordable; pollution-fighting; contains caffeine
Cons: can be drying
Customer Review: "I have aging hair, so it's getting hard for my hair to grow and remain soft. I like the feel—it gives my hair and breakage has just about ended." -Walmart
I love Neutrogena for their A+ skincare (their moisturizers never fail to balance my combination skin and eradicate sudden breakouts), so it makes sense that the brand produces an effective clarifying shampoo as well. Just as a high quality facial wash cleanses oil and dirt from your face, this clarifying shampoo gently scrubs buildup from your scalp so that your hair looks and feels its best after every wash. Just be sure that you only use your go-to clarifying shampoo sparingly, as these formulas are known to be drying.
Pros: contains castor oil; editor-approved; works with all hair types and textures; clarifying; supports hair growth
Cons: contains propylene glycol
Customer Review: "THANK YOU THANK YOU!!! For months I have been switching shampoos - both drugstore and high-end - trying to get my hair to act right but I just end up smushing around a mop on my head. I finally started to research how my hair was somehow dry yet greasy at the same time. That’s when I learned about product build up. From the second I first used this shampoo, all the oil and buildup immediately broke up - like when you put dish soap into a dirty pan. My hair is actually squeaky clean (literally. It squeaks against my fingers when I rinse it out.) Even when I stepped out of the shower I could immediately see that my hair color was brighter. My hair feels lighter, softer and cleaner. This is wonderful." -Neutrogena
Meet The Experts
Gregory Patterson is a celebrity hairstylist and DIY Expert for Sally Beauty. He is currently based in New York City.
Antoinette Bullock is a hair expert devoted to educating people about how to care for their natural hair. In addition to being a haircare expert for Sally Beauty, she is also a prolific content creator on Instagram, Tik Tok, and Youtube.
Dr. Snehal Amin is a board-certified dermatologic surgeon and dermatologist. He graduated from Harvard College, Albert Einstein College of Medicine, and Cornell-New York Hospital Dermatology Residency, and went on to serve as Director of Mohs, Laser and Dermatologic Surgery at New York Medical College. Since then, he has founded MDCS Dermatology: Medical Dermatology and Cosmetic Surgery in New York City and started teaching as a Clinical Assistant Professor of Dermatology at New York Presbyterian Hospital and Weill Cornell Medical College.
Dr. Tosti is a Fredric Brandt Endowed Professor of Dermatology and Cutaneous Surgery at the University of Miami and President of the American Hair Research Society. She received her education at Università de Bologna Facoltà di Medicina e Chirurgia and is currently based in Miami, Florida. She is an expert on hair and nail disorders.
