As a beauty editor, I've tried it all: indie brands, influencer-driven launches, celebrity lines, you name it. As a Black woman with type 3 curls, finding haircare that truly works for me is challenging. My list of demands is long—no frizziness, no crunch, and moisture, moisture, moisture—because my hair deserves the best. So when I first heard about Tracee Ellis Ross's haircare brand, PATTERN, I was excited to give it a try. A celeb brand that promises to both empower and meet the needs of those with curly, textured hair? My expectations were sky-high.
Spoiler alert: It's good. I'm talking top-tier results. The formulas are packed with standout ingredients like grapeseed oil, sea moss, and shea butter, which work together seamlessly to keep my curls bouncy and hydrated. The packaging is also gorgeous, making it a vibrant, stylish addition to your shower shelf. Keep scrolling to see my favorites from PATTERN.
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Jennifer Lawrence Somehow Makes Disney Adulting Look LuxuriousThe actor matched her Hermès bowling bag to a vintage tee.
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Your Signature Scent Deserves a Perfume Bottle NecklaceYou'll look just as great as you smell.
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Katie Holmes Elevates the Humble LBD With a $2,450 ClutchThe future of themed dressing is here.
