Sponsor Content Created With PATTERN
Most Haircare Is Mid, But This Celeb Brand Actually Impresses Me
You'll want to try everything.

As a beauty editor, I've tried it all: indie brands, influencer-driven launches, celebrity lines, you name it. As a Black woman with type 3 curls, finding haircare that truly works for me is challenging. My list of demands is long—no frizziness, no crunch, and moisture, moisture, moisture—because my hair deserves the best. So when I first heard about Tracee Ellis Ross's haircare brand, PATTERN, I was excited to give it a try. A celeb brand that promises to both empower and meet the needs of those with curly, textured hair? My expectations were sky-high.
Spoiler alert: It's good. I'm talking top-tier results. The formulas are packed with standout ingredients like grapeseed oil, sea moss, and shea butter, which work together seamlessly to keep my curls bouncy and hydrated. The packaging is also gorgeous, making it a vibrant, stylish addition to your shower shelf. Keep scrolling to see my favorites from PATTERN.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
-
According to Women Over 50, the Sephora Sale Holds Mature Skin Beauty Treasures
On a mega discount, no less.
By Siena Gagliano Published
-
Jennifer Lopez’s Has Reached Peak Angel Status with Her Broadway Glam
Furiously taking notes.
By Ariel Baker Published
-
Forget About Stress From Your Own Job By Watching One of These Great Workplace TV Shows
From iconic sitcoms to award-winning dramas.
By Iris Goldsztajn Published