19 Best August Beauty Launches Revamped Old Favorites

This month was all about new-and-improved re-brands of cult classics.

product collage of amika rising star volumizing finishing spray, burberry goddess intense perfume, d.s. & durga x soft services debaser exfoliating bar, shark flexstyle pro hair dryer, nature lab tokyo saisei shampoo over sunrise gradient background
(Image credit: Courtesy)

While the fashion world prepares for the new season, August's best beauty launches look to the past. This month, we saw our favorite brands give new life to old favorites with re-launches, reformulations, and refreshed classic scents.

Take, for instance, Clarins' Double Serum. The French beauty brand first released its cult-favorite face serum in 1985, but just upgraded the formula following five years of new epigenetics (lifestyle factors that contribute to aging) research. Then, fragrance brands like YSL Beauty and Henry Rose gave their best-selling scents—Libre and Jake's House, respectively—an end-of-summer twist. Of course, I'd be remiss not to mention Urban Decay's relaunch of the original Naked palette, a makeup relic of the 2010s now in a vegan formula.

Nostalgia aside, August was also a time for a few innovations—primarily in the hair space. My personal favorites: Dyson's new Chitosan styling products, which I tested, have kept my Airwrap curls intact for longer than my morning commute. Amika's volumizing hair spray has actually added body to my flat, limp hair. And Shark came out with the perfect blow dryer for all of my upcoming holiday travels.

But I'm not the only one who tested some new goodies—so did the rest of the Marie Claire team. Ahead, read every new find that made its way into our beauty cabinets.

Best August Beauty Launches

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Brooke Knappenberger
Associate Commerce Editor

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.