Bella Hadid Dyed Her Hair a Glossy Dark Brown For Winter

(Image credit: Getty Images)

published 19 December 2023

For the past few months, Bella Hadid has been laying low as she focuses on her health and other commitments (think: Kin Euphorics). But now—as a holiday gift to us all—she's back, and with a whole new hair color to boot.

Over the weekend, the 27-year-old was seen out and about in New York City as she ran errands in a number of great street style looks (that's how you know she's back). But what caught our eye was her new, darker hair that is unbelievably glossy.

While the model has never shied away from a fun hair color (we've seen her with a platinum pixie cut, honey blonde locks, and almost strawberry blonde for the canceled 2020 Met Gala), she's a brunette through and through. Signature dark shades are how we first came to know Hadid, and we love her for them.

The new hue is the work of celebrity hairstylist Jenna Perry, a favorite of Hadid's and other cool-girl clients like Jennifer Lawrence. Perry used R+Co's new R+COLOR line to achieve the wellness drink founder's look. While Hadid was previously spotted rocking a warmer, reddish-brown hue when making her return to the world of street style last week, this new shade is many shades darker—and a whole lot glossier. Styled straight with a middle part or pushed back in a stretchy headband, the color remained consistent with every strand.

Earlier this year, we talked to Perry about her 2023 hair color trend predictions. When discussing brunettes, she wagered that a light brown cinnamon shade that resembles “the color of a teddy bear” would be on top. While her prediction absolutely came true (hello, Keke Palmer), I would bet this dark shade will be on top for 2024.

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Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.