Bella Hadid Stars in Marc Jacobs' Fall 2023 Campaign

(Image credit: Courtesy of Marc Jacobs)

published 14 September 2023

Marc Jacobs’ Fall 2023 campaign is here. Themed “Heaven,” the AI-inspired photo shoot is an homage to the KiKi boot and introduction to the KiKi Group, an assortment of ready-to-wear and accessories. While the fashion is clearly attention grabbing, it’s Bella Hadid’s alien-esque cyborg appearance that requires a double take. The model is decked out in chrome hardware, with technological devices protruding from body. And yet, it’s her hair that’s the real attention grabber. Well, lack thereof.

Hadid’s long brown (occasionally red) locks are completely missing in action. Instead, the model appears to be bald. Whether she shaved her head, is wearing a bald cap, or has had her appearance altered with the help of AI remains a mystery. What we do know: the model can pull off just about any look.

The launch of this campaign follows a buzzy few weeks for Marc Jacobs. In addition to hosting a fashion show during NYFW that attracted quite a star studded front row (Blake Lively and Halle Berry were in attendance), the brand also announced that they would be bringing their namesake beauty line back into the fold late last month.

Following the brand’s silent dissolution in 2019, fans were left wondering if the beloved eyeliners and liquid lipsticks would make their way back onto shelves. As luck would have it, the label has entered a 15-year agreement with COTY to launch an entire range of products which are projected to be available for purchase in 2025.The partnership is a natural next step for the brand, as Marc Jacobs Fragrance has been under Coty’s purview for quite some time.

“The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential,” Sue Nabi, Coty’s CEO, said in a press release shared on Monday, August 21. “Through its partnership with Coty, Marc Jacobs’ Fragrances have achieved great success, growing to become one of the top 10 female fragrances worldwide, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs franchises. The revival of Marc Jacobs’ cosmetic portfolio, now in partnership with Coty, is eagerly anticipated by consumers around the world who have been campaigning for its return.”

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Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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