Amazon Prime Day is here. This year, it falls on July 16 and 17 which means I only have two days to shop for thousands of on-sale skincare, makeup, and hair products. Since I'm allergic to paying full price for pretty much anything, this is a big deal. In fact, I'm not being dramatic when I say Prime Day is like my beauty-buying Olympics.
As such, I scour the site to find the best beauty items. I start early—weeks out—so my online shopping cart is stocked and I'm poised and ready to purchase. And because I refuse to gatekeep, I'm sharing my list with you. Ahead, see the 22 beauty products I'm planning on buying during Amazon Prime Day.
I use this vanilla lip mask or the brand's new Watermelon Pop ($24) version every night before I drift off to sleep. It literally smoothes, hydrates, and plumps my lips overnight (and it smells so good). Why wouldn't I restock on Prime Day?
Yes, beauty editors experience breakouts. When I see blemishes pop up on my chin and jawline, I reach for this hydrocolloid patches. They draw out gunk from the pore and reduce inflammation as a result.
This delicate, beachy fragrance is beloved by the entire Who What Wear beauty team. Its notes of amber, sandalwood, and musk transport me to a tropical vacation. Of course I'm going to snag another bottle during the sale.
Cocokind is an underrated beauty brand. There, I said it. This daily face sunscreen is mineral-based, unscented, and reef safe. It protects the skin with SPF 32.
This iconic serum is a true multitasker. It tackles acne, hyperpigmentation, redness, and signs of aging all in one go. I can't tell you how many aestheticians have recommended it to me, so yeah, I'm buying a bottle during the sale.
This baby-pink lip balm is packed full of hyaluronic acid and ceramides. So not only does it hydrate and plump the lips, but it also gives them the prettiest pink sheen.
Nécessaire's The Body Wash is like a multivitamin for the skin. It contains niacinamide, vitamin C, vitamin E, and omegas. I love how it lathers up into a silky foam, and the eucalyptus scent is so soothing and uplifting.
I go through Nécessaire's Body Lotion like it's my job. I love how hydrating and lightweight it is—my skin basically drinks it up. Because the smaller squeeze tube just doesn't do it for me and my heavy moisturizing habits, I'm stocking up on this pump version. I'm excited to apply this peptide-rich formula all over my skin.
Another editor-favorite item, this hair oil smoothes, hydrates, strengthens, and detangles. I apply a few drops every time I style my hair to boost moisture and shine.
You'd be hard-pressed to find a beauty editor who doesn't have these vegan and cruelty-free self-tanning drops on their vanity. Add a couple of drops to your moisturizer, and your complexion will be sun-kissed no time. It's our little glowy-skin secret.
Lash and brow serums can be expensive, and this one is no exception. That's why I'm keeping an eye on it ahead of Amazon Prime Day. If I can snag it on sale, I'll be happy. After all, I want nothing more than long, fluttery lashes sans mascara.
I'm obviously going to snag the matching brow serum too…
This superfood cleanser contains kale, spinach, green tea, and a multitude of vitamins for soft, clean, and nourished skin. I love that it's vegan and works for pretty much all skin types.
I swear by LED masks. They improve everything from dullness to wrinkles and redness. This is one of my personal faves, and though it's expensive, I'm hoping I can snag it for less on Prime Day.
Using apple cider vinegar and keratin, this shampoo clarifies the scalp and hair. Translation? It removes oil, dirt, and product buildup for cleaner, healthier hair.
I LOVE a good hair mask, and this is one I keep in my collection. With shea butter, keratin, and panthenol, it repairs damage, boosts hydration, and dials up shine.
So many celebs use this product (and beauty editors too). It doesn't just detangle. It moisturizes, strengthens, and protects hair from heat and UV damage. My split ends have all but disappeared since I've been using it. So, yeah, I'm adding it to my cart.
Blow-dryer brushes deliver big volume, which my fine hair desperately needs. This one has multiple heat and speed settings. The ceramic oval brush keeps my strands shiny, and the cool shot function locks in the style.
I've been a fan of Belif products for years, but this Golden Glow Serum is at the top of my to-try list. It's a serum, makeup primer, illuminator, and pore-blurring product in one. I have a feeling this will be a new summer skincare staple.
Another self-tanner for the face, these drops work the same way the Isle of Paradise ones do. Add a few drops to your moisturizer, apply it all over your face and neck, and the TikTok-viral formula develops a glow in just a couple of hours.
I swear by this retinol. Seriously—I've been using it religiously since I first tested it a couple of months ago. It's made a visible improvement in my skin. I see less sun damage and fine lines.
This is technically a supplement, not a beauty product, but I'm including it anyway. That's because it helps me relax and get my beauty sleep, and we all know good sleep leads to better skin. Rich in l-theanine and magnesium, this berry-flavored powder can be mixed into a glass of water (or a mocktail) to encourage deep relaxation.
This article was originally published on Who What Wear.
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