Aesthetic treatments are no longer the "hush-hush" topic they were years ago. Today many people, including celebrities, actively discuss the trendiest cosmetic procedures, like lasers, facials, and skin tightening treatments that they're loving at the moment. After all, who doesn't enjoy a drastic before and after reveal on social media?
However, if we're talking about what's going to be popular in 2025, addressing the elephant in the "waiting" room is a must. Over the last two years we've been unable to escape conversations around GLP-1 and semaglutide treatments like Ozempic, Wegovy, and Mounjaro as they pertain to weight loss. The rise of "Ozempic face" and other associated concerns from drastic weight loss are now informing some of the biggest trends in aesthetic treatments and procedures.
From fat grafts and face lifts at a younger age to non-invasive skin tightening treatments, everything is about achieving a tighter yet more natural appearance, a trend which might explain the decline in once popular augmentations like the Brazilian Butt Lift, or BBL, which doctors have observed among their clientele.
"These [semaglutide] medications have been associated with localized deflation and volume loss in areas of the face, breasts, and body," says Adam R. Kolker, M.D. FACS, a double board-certified plastic surgeon based in Manhattan. "Advances in facelift techniques are invaluable in addressing the resultant laxity, smoothing and naturally rejuvenating affected areas."
Facelift technique advances have also been drawing in clients who are experiencing "filler fatigue" or fear "filler face" and want the more permanent, natural results that surgery can offer. Additionally, innovative treatments popularized by celebrities like the salmon sperm facial, exosomes, and stem cells are also primed to increase in popularity this coming year as more people become familiar with these procedures on their quest for a more youthful look.
While it's clear that tightening and rejuvenation will undoubtably be top of mind in 2025, keep scrolling to read what our expert plastic surgeons and dermatologists predict will be all the rage in the aesthetics space for the upcoming year.
2025 Aesthetic Treatment Trends
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Fat Grafting
The Ozempic bubble has finally popped and many who have relied on the medication are seeking professional help to remedy the effects of their rapid weight loss. "With medical weight loss really taking off with the semaglutide medications, people are coming in with more significant weight loss histories, looking for face, breast and body procedures," says Michele Shermak M.D., a Maryland-based plastic surgeon and member of the American Society of Plastic Surgeons.
One of the methods for addressing volume loss that experts foresee will be popular is through fat grafting, which Dr. Kolker explains "has expanded its role in aesthetic procedures, providing a natural solution for restoring volume and contour."
This treatment involves harvesting fat cells from areas like the torso, arms or legs through liposuction. The cells are then prepped and carefully transferred to the desired areas. "Small-volume micro-fat grafts are ideal for smoothing lines, filling shadows, and replenishing lost facial volume, offering a natural and effective option for facial rejuvenation," says Dr. Kolker.
Breast Augmentation
In 2023, millennials, particularly those ages 30 to 39, were at the forefront of breast augmentation procedures, accounting for 38 percent of all treatments, according to this Plastic Surgery Statistics report. The reason? The desire for a particular aesthetic coupled with the growing acceptance around cosmetic enhancements.
Experts believe that with new advancements, this procedure's popularity will only increase. "A significant addition in breast augmentation are the recently FDA-approved Motiva implants," says Dr. Kolker. He explains that these feature new technology that might maximize the softness of implants and improve safety outcomes.
Additionally, Catherine Chang M.D., a Beverly Hills board-certified plastic and reconstructive surgeon and founder of Prive Beverly Hills and NAKEDBEAUTY MD, notes that "procedures will start to slowly shift away from traditional silicone and towards implants that are made using patients own cells and breast tissues." She adds that this is in the very early stages but will likely attract people "as it can potentially yield better aesthetic outcomes and are designed to be less inflammatory."
Blepharoplasties
From minimizing the hollowing under the eyes to eliminating puffiness and dark circles, eye rejuvenation has been on the up and up. So, it's no surprise that blepharoplasties were one of the top five sought after procedures in 2023 and with the way trends are looking, it'll likely stay there. While filler has been known to address certain under eye concerns like hollowing, blepharoplasties take things to the next level. By going under the knife, this procedure creates a much more rejuvenated appearance to the eyes by removing excess skin, fat and muscle.
"I’m also seeing a rise in younger patients coming in for eyelid lifts, aka blephs, especially for the upper eyelid area," Dr. Chang says. "Lifted, more open eyes are a look people are going to continue wanting, but in a natural way."
Salmon Sperm Facials
Kim Kardashian and Jennifer Aniston let the cat out of the bag with this one when they revealed their secret to youthful skin: salmon sperm. Dendy Engelman M.D., a board certified cosmetic dermatologist and Mohs surgeon at Shafer Clinic in New York City, believes salmon sperm facials, also called rejuran, will be in high demand in 2025 as the treatment becomes more recognized.
The procedure usually involves topical application of rejuran, followed by micro-needling to help it penetrate. She explains, "rejuran contains polydeoxyribonucleotides (PDRN) derived from the sperm of salmon, which have a number of benefits for the skin, including boosting collagen production, addressing fine lines and wrinkles, and helping improve hydration and texture for a 'glass skin' effect."
However, she notes that salmon sperm injections are not FDA-approved here in the U.S. (yet). So, perhaps a trip to Korea is in the cards for 2025.
Nefertiti Lift
While treatments to the face have always been big in aesthetics, neck rejuvenation is also now a priority for patients. Professionally called Botox for platysma bands, the Nefertiti Lift is characterized by the injection of Botox into the muscles extending vertically from the collarbone to the jawline. This leads to the reduction in the appearance of platysma bands and smooths and defines the neck and jaw. "While the Nefertiti Lift is not a new treatment, it is one that patients ask for again and again, and I don’t see it going anywhere in 2025," says Dr. Engelman.
Biostimulatory Treatments
Elizabeth Geddes-Bruce M.D., a board-certified dermatologist and dermatologic surgeon specializing in both cosmetic and medical dermatology at Westlake Dermatology Austin, Texas, sees treatments like Sculptra and Hyperdilute Radiesse becoming popular in 2025.
Both dermal fillers, these injectables are classified as collagen bio stimulators. This means that unlike traditional hyaluronic acid fillers, these work to promote the growth of collagen as well as other skin-firming proteins.
"Traditional dermal fillers got a bit beat up in the 2024 social media sphere," she says. "Patients are wary of hyaluronic acid and interested in how to enhance their appearance naturally."
Advanced CO2 Laser Resurfacing
Lasers have come a long way and only continue to improve and evolve, which allows many different clients seeking safer, more efficient treatments to access them. "CO2 laser resurfacing platforms, such as the Alma Hybrid Laser, deliver customizable solutions for a variety of skin concerns," says Dr. Kolker. "These systems are particularly effective for improving wrinkles, sun damage, scars and skin texture. With fewer treatments, patients can achieve long-lasting results, making these lasers a cornerstone of modern skin rejuvenation."
Exosomes and Stem Cells
Innovation around exosomes will undoubtedly be a game changer in aesthetics for 2025. These tiny structures that get released from cells are beneficial for their role in cell healing. When used either via injection or topically they can aid in skin rejuvenation like boosting collagen production.
"It’s becoming more attractive for people to have their own stem cells harvested and injected back into the skin versus foreign substances," Dr. Chang says. "Currently, you can get this type of treatment in the form of micro-needling to help stimulate collagen production and promote skin regeneration while also helping to reduce the appearance of fine lines and wrinkles."
Chin Implants
Dr. Chang sees her patients, both men and women, requesting an impecable profile in 2025, and the procedure, menoplasty, actually increased by 1 percent last year. Many come in specifically seeking more chiseled jawlines and stronger, prominent chins. The concerns around "weak chins" are the latest issue being addressed by aesthetic treatments that Dr. Chang thinks will only increase despite its price tag.
During this procedure the chin is either enlarged or enhanced with an implant that can help create a wider, longer or more projected profile. "I foresee chin implants and augmentations really taking off in 2025," she says. "Having a 'weak chin' is a common concern that many patients voice to me. While on the pricier side, this procedure has minimal downtime, improves face shape and also defines the jawline."
Non-Invasive Skin Tightening
Dr. Geddes-Bruce is seeing a spike in non-invasive skin tightening treatments like Ultherapy in part due to the rise in GLP-1s such as Ozempic.
"With the skyrocketing popularity of weight loss meds came a huge need to address the saggy skin left behind," she says. "I think these treatments will continue to be a popular option for the future."
This FDA-cleared treatment can lift the brows, chin, neck and smooth away wrinkles, offering natural-looking results. By emitting a variety of ultrasound energy frequencies into the skin, Ultherapy is able stimulate the natural collagen production in the body to lift and tighten skin over time.
Surgical Treatments vs Injectables
Dr. Chang has been seeing more of her clients moving away from "temporary treatments" like injectables and opt for more permanent surgical options. Among these clients, she has also noticed a shift in the demographics with a rise in younger patients seeking treatments. "I’m seeing more and more patients in their early 40s requesting facelifts," she says.
As for the shift to surgical options Dr. Chang believes "more and more people have started understanding the long-term effects of filler (migration, being overdone, etc;) and we've seen a shift away from the 'overfilled' aesthetic of recent years." However she emphasizes that although people are seeking surgical options in lieu of treatments like filler, clients are still looking for more natural results. "Injectables and threads camouflage 'problems' while surgical procedures like face lifts fix them, when done correctly," she says.
Meet the Experts
Dr. Kolker is a double board-certified plastic surgeon in Manhattan, NYC, specializing in cosmetic surgery of the breast, body, and face. He is board certified by both the American Board of Plastic Surgery and the American Board of Surgery. Dr. Kolker was raised in a family of physicians and surgeons, and was inspired to pursue a career in surgery at an early age. At age 17, he was accepted to medical school, and graduated from the highly selective accelerated six-year combined biomedical program at Union College and Albany Medical College with honors at age 23. In addition to a Doctor of Medicine degree, he satisfied concentrations in Biology and Fine Arts.
Dr. Catherine Chang, is a Beverly Hills Board-Certified Plastic and Reconstructive Surgeon and founder of Prive Beverly Hills and NAKEDBEAUTY MD. She is a board-certified facial plastic and reconstructive surgeon and craniofacial specialist who runs Privé Beverly Hills, a private practice centered on elegant and natural results. Chang holds degrees from Columbia University, the University of Pennsylvania, and Harvard Medical School, and is known for combining artistry with technical expertise to produce the most natural, harmonious results.
Dr. Dendy Engelman is a board-certified dermatologic surgeon at Shafer Clinic Fifth Avenue. Dr. Engelman attended Wofford College in South Carolina and was inducted into Phi Beta Kappa and graduated summa cum laude with honors with a double major in psychology and French. Dr. Engelman earned the Presidential Scholar award while a medical student at the Medical University of South Carolina. She was also awarded the Humanism in Medicine Scholarship primarily for establishing and running a free medical care clinic in Charleston and in Haiti where she continues to serve on an annual mission with her family. Following medical school, Dr. Engelman completed her internship in Internal Medicine at the Mount Sinai Medical Center in Manhattan. In addition to a dermatology residency at the Medical University of South Carolina, Dr. Engelman completed a one-year fellowship in Mohs and dermatologic surgery, lasers, liposuction and vein treatments. Dr. Engelman was appointed Director of Dermatologic Surgery at New York Medical College where she oversees the training of future Mohs surgeons and dermatologists. She is a fellow of the American Academy of Dermatology, American Society of Dermatologic Surgery and American College of Mohs Surgery.
Elizabeth Geddes-Bruce, MD is a board-certified dermatologist and dermatologic surgeon specializing in the practice of both cosmetic and medical dermatology. Dr. Elizabeth Geddes-Bruce has a strong interest in integrative medicine and focuses on preventive skin care. As a former Chief Resident at M.D. Anderson Cancer Center, Dr. Geddes-Bruce has extensive expertise in the identification, treatment, and monitoring of skin cancers and other rare or complicated illnesses of the skin.
As a top-ranked board-certified plastic surgeon in the Baltimore area, Dr. Shermak offers a unique perspective and intuitive insight to her clients that cannot be found elsewhere. A native of Baltimore, Dr. Shermak graduated Phi Beta Kappa and Magna cum Laude from Franklin and Marshall College. She earned her medical degree from the Johns Hopkins School of Medicine and was the first to finish a combined residency program in general and plastic surgery at The Johns Hopkins Hospital.
She is a Fellow of the American College of Surgeons, Board Certified in Plastic Surgery and is an active member of the American Society of Plastic Surgeons (ASPS) and the American Society for Aesthetic Plastic Surgeons (ASAPS). Dr. Shermak represents the American Board of Plastic Surgery, examining candidates for board certification.
