Rihanna is officially extending the Fenty empire. On Tuesday, the mogul took to Instagram to announce the launch of Fenty Skin, the much-hyped upcoming skincare line from her iconic Fenty brand. The mogul posted a video promo to her personal account teasing the product line: "Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!! Y’all ain’t hear it from me 🤫 but you can shop it early if ya drop me your email through the link in my bio..."
Rumors began to circulate of an upcoming launch back in March when Page Six reported that a trademark was filed for the name Fenty Skin at the United States Trademark and Patent Office. In 2017, Fenty Beauty set the tone within the beauty industry when it launched a foundation range with 40 shades. It was a groundbreaking rollout that quickly shifted the industry as people of color began to finally feel seen.
The internet immediately went into in a frenzy following the announcement:
so y’all tellin me imma b in my fenty clothes complemented by some fenty shoes wit my fenty makeup and to end the night imma b doing my fenty skincare routine? iconic. pic.twitter.com/22c5xa7h8qJuly 14, 2020
It’s that time you been waiting for boo! #FENTYSKIN https://t.co/VW65Qkdg8IJuly 14, 2020
Rihanna was really talking to all of us when she said bitch better have my money #FentySkin pic.twitter.com/MA83iKCVRfJuly 14, 2020
my skin after i buy every fenty skin product pic.twitter.com/tzZOwhbqh1July 14, 2020
To be the first to shop Fenty Skin, sign up here to join the waitlist.
The Most Iconic Rihanna Outfits of All Time
Image 1 of 88
(Image credit: Pierre Suu)
February 7, 2020
Rihanna is photographed outside Bergdorf Goodman for her Fenty x Bergdorf Goodman NYFW party.
(Image credit: Ricky Vigil M)
December 9, 2019
Rihanna looks sleek in an all-black leather ensemble.
(Image credit: Ricky Vigil M)
December 2, 2019
Matrix vibes in London.
(Image credit: Robert Kamau)
October 13, 2019
We saw latex grace the Fall/Winter 2020 runway, but RiRi was ahead of the curve in this little latex number.
(Image credit: Gotham)
October 11, 2019
Seen outside of the Guggenheim Museum in New York, Rihanna attends the launch of her first visual autobiography, "Rihanna."
(Image credit: Gotham)
October 11, 2019
Comfortable and cute, Rihanna turned to neutral tones for her airport look. She topped off her casual ensemble with a large Dior tote that's great for travel.
(Image credit: Neil Mockford)
October 10, 2019
In an all-white outfit carrying everyone's fave Bottega Veneta Pouch bag.
(Image credit: Han Myung-Gu)
September 19, 2019
Spotted in Seoul, Rihanna pairs her Jacquemus look with Fenty sandals.
(Image credit: Instagram/Rihanna)
September 18, 2019
In green Fenty (via Instagram).
(Image credit: Han Myung-Gu)
September 17, 2019
Rihanna wows in a white power suit at a Fenty Beauty event.
(Image credit: Instagram/Rihanna)
June 25, 2019
In Fenty before the BET awards.
(Image credit: Robert Kamau)
June 18, 2019
Rihanna turns heads in head-to-toe Fenty as she heads into the Webster for the Fenty x Webster pop-up cocktail.
(Image credit: Instagram/Rihanna)
June 9, 2019
In a playful purple look.
(Image credit: Aurelien Meunier)
May 23, 2019
Rihanna poses in front of her "Fenty" logo in Paris.
(Image credit: Julien Hekimian)
May 22, 2019
Rihanna hosts Fenty Launch on May 22, 2019 in Paris, France.
(Image credit: Jackson Lee)
January 30, 2019
She kept things classic with this oversized blazer and slip skirt combo. This look is super simple and easy to recreate.
(Image credit: Instagram)
February 28, 2018
A Gucci moment at home.
(Image credit: Instagram)
April 15, 2018
Rocking Y-Project for Coachella 2018.
(Image credit: Instagram)
April 14, 2018
Stunting in custom Chrome Hearts for Coachella 2018.
(Image credit: John Sciulli)
April 14, 2018
Rihanna poses at her Fenty x Puma event at Coachella.
(Image credit: Jacopo M. Raule)
April 5, 2018
Rihanna attends Sephora's Fenty Beauty By Rihanna party in Milan.
(Image credit: Josiah Kamau)
May 7, 2018
The guest of honor heads into her Met Gala afterparty at Up and Down wearing Nina Ricci.
(Image credit: Instagram)
May 5, 2018
When your skirt is too short...wear it as a top.
(Image credit: Josiah Kamau)
May 5, 2018
Rihanna shuts it down in Dapper Dan X Gucci.
(Image credit: Instagram)
May 4, 2018
RiRi shows off her neutral-toned look on Instagram.
(Image credit: Chesnot)
June 21, 2018
Attending the Louis Vuitton Menswear Spring/Summer 2019 show.
(Image credit: Mark R. Milan)
June 13, 2018
Rihanna is bold in gold while out in London.
(Image credit: Bryan Bedder)
September 10, 2018
Rihanna poses backstage at the Fent x Puma By Rihanna Spring/Summer Show.
(Image credit: Caroline McCredie)
October 3, 2018
In Sydney for a Fenty Beauty event.
(Image credit: Instagram)
January 21, 2017
Feminine AF for the Women's March.
(Image credit: XPX/Star Max)
March 23, 2017
Rihanna makes the case for a silk scarf worn over a baseball cap.
(Image credit: Instagram)
April 16, 2017
All that glitters is Gucci.
(Image credit: Josiah Kamau)
May 22, 2017
Looking like a boss in an oversized Matthew Adams Dolan suit.
(Image credit: Team GT)
September 9, 2017
The singer loves an oversized blazer. She opted to pair the menswear-inspired jacket with a pair of relaxed jeans.
(Image credit: Pierre Suu)
September 8, 2017
In full denim out in New York.
(Image credit: Gotham)
October 13, 2017
Rihanna rocks a sporty look while out and about in NYC.
(Image credit: Gotham)
October 12, 2017
In Soho wearing a Tom Ford denim look.
(Image credit: Instagram)
October 11, 2017
The money shot in Off-White.
(Image credit: Johnny Nunez)
October 10, 2017
In a full Burberry fit at the SZA concert.
(Image credit: Instagram)
October 2, 2017
These Saint Laurent boots were made for walking.
(Image credit: Instagram)
December 6, 2017
Rocking an LBD topped off with a sporty jacket.
(Image credit: Robert Kamau)
January 22, 2016
Rihanna made sure not to forget her matching red gloves before heading out in New York.
(Image credit: Raymond Hall)
March 30, 2016
The singer looks chic as she steps out in Soho.
(Image credit: Raymond Hall)
March 28, 2016
In a floral green Gucci set.
(Image credit: Noel Vasquez)
March 6, 2016
Rihanna turns heads as she heads to her seat in all-white during the Golden State Warriors Game.
(Image credit: Josiah Kamau)
April 4, 2016
Rihanna is seen leaving the dentist's office in a statement coat and leather pants. I wear that to the dentist too!
(Image credit: Josiah Kamau)
April 2, 2016
The pop princess pays homage to late Princess Diana in this vintage T-shirt from Chapel NYC paired with Manolo Blahnik denim boots, a Vetements jacket, and Miu Miu sunnies.
(Image credit: Alo Ceballos)
May 31, 2016
Rihanna took a break from her typical edgy look with this sweet floral dress. She finished things off with Stella McCartney shoes and a Dior bag.
(Image credit: Robert Kamau)
May 25, 2016
Sporting a very sheer Gucci dress in New York.
(Image credit: Ricky Vigil M)
June 24, 2016
Rihanna hits the club in London in this pinstripe denim look.
(Image credit: Ricky Vigil M)
June 23, 2016
In an oversized black T-shirt and bold black boots.
(Image credit: Ricky Vigil M)
August 19, 2016
Borrowed from the boys, Ri-Ri heads to Harrods in this Raf Simmons menswear oversized puffer.
(Image credit: Robert Kamau)
September 5, 2016
Rihanna is seen in full denim while out in New York City.
(Image credit: Robert Kamau)
September 5, 2016
This iconic Saint Laurent moment will go down in street style history.
(Image credit: Patricia Schlein/Star Max)
September 6, 2016
Seen outside of Bergdorf Goodman for the launch of Fenty x Puma.
(Image credit: Pascal Le Segretain)
September 28, 2016
Pretty in pink backstage during the Fenty x Puma show.
(Image credit: Victor Boyko)
September 28, 2016
Rihanna tops her sporty ensemble with a feminine pearl choker.
(Image credit: Vanni Bassetti)
September 30, 2016
Outside the Spring/Summer 2017 Christian Dior show in Paris.
(Image credit: NCP/Star Max)
October 6, 2016
In a pair of boyfriend jeans and an off-the-shoulder sweatshirt.
(Image credit: Alessio Botticelli)
October 7, 2016
Rihanna makes wearing heels on cobblestone look easy.
(Image credit: James Devaney)
October 18, 2016
Mixing prints with ease.
(Image credit: Mike Pont)
January 9, 2015
Rihanna watches a boxing match in double denim and layered jewels.
(Image credit: Raymond Hall)
February 12, 2015
Rihanna stops for a photo as she heads into the Yeezy Season 1 show.
(Image credit: Gilbert Carrasquillo)
February 13, 2015
Heading into Fendi's flagship store in New York for an event.
(Image credit: Josiah Kamau)
March 7, 2015
Rihanna wears a large puffer as she makes her way through JFK airport.
(Image credit: Josiah Kamau)
March 13, 2015
Rihanna kept things bold and bright for her appearance on Good Morning America.
(Image credit: Aurban/Bauer-Griffin)
April 1, 2015
Headed into Jimmy Kimmel Live wearing a blue Moschino suit.
(Image credit: JP Yim)
May 7, 2015
Pictured in Brooklyn ahead of the Dior Cruise show in 2015.
(Image credit: Josiah Kamau)
May 15, 2015
Leaving the Bowery Hotel in a cool camo look.
(Image credit: NCP/Star Max)
July 13, 2015
Not your grandma's florals. The singer paired her girly floral dress with a loud Versace choker and a bold lip.
(Image credit: Raymond Hall)
July 28, 2015
Rocking underwear as outerwear as she heads to the recording studio.
(Image credit: Alo Ceballos)
August 11, 2015
Pants, who needs 'em? Rihanna paired her casual hoodie with a sexy slip.
(Image credit: Josiah Kamau)
August 31, 2015
The singer channels the 80s in this pink Vivenne Westwood dress that she wore to her perfume launch.
(Image credit: Rindoff/Le Segretain)
October 2, 2015
Rihanna mixed her sweet pink dress with a pair of edgy latex boots for the Christian Dior show in 2015.
(Image credit: NCP/Star Max)
November 19, 2015
She amps up her simple black slip with an oversized shearling coat and fishnet tights.
(Image credit: Kevin Mazur)
January 25, 2014
Walking into the pre-GRAMMY gala at the Beverly Hilton wearing this sexy Alexandre Vauthier dress.
(Image credit: Ida Mae Astute)
January 29, 2014
This orange Chanel suit pops on Good Morning America.
(Image credit: Pierre Suu)
March 2, 2014
Seen outside of the Givenchy Fall/Winter show in Paris.
(Image credit: Bertrand Rindoff Petroff)
March 4, 2014
Rihanna is spotted at the Chanel Fall Winter show in 2014.
(Image credit: Jacopo Raule)
March 5, 2014
Rihanna rocks a shag coat ahead of the Miu Miu show in 2014.
(Image credit: Stephen Dunn)
May 9, 2014
Sitting courtside and looking sporty in a backwards hat and a DKNY jersey.
(Image credit: Gilbert Carrasquillo)
September 7, 2014
Heading into the Versus Versace show.
(Image credit: NCP/Star Max)
December 23, 2014
Rihanna braved New York's frigid winter weather in this bold blue coat.
(Image credit: Sylvia Linares)
June 16, 2013
Rihanna has made her love for boyfriend jeans clear. She paired this glitzy Stella McCartney top with a distressed pair.
(Image credit: Jackson Lee/Star Max)
September 4, 2013
Back when the Givenchy Rottweiler was all the rage. Rihanna keeps things simple with skinny jeans and a bold choker.
(Image credit: Michael Stewart)
November 8, 2013
Rihanna goes full leather for dinner at Nobu in this Balmain jumpsuit.
(Image credit: Noel Vasquez)
November 22, 2013
Looking like a million bucks sporting a camo bucket hat as she sits courtside at the Golden State Warriors game.
(Image credit: Jackson Lee/Star Max)
October 1, 2012
These Tom Ford snake skin boots were a moment.
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter (subscribe here).
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
Chelsea Hall is the former Assistant Fashion and Beauty Editor at Marie Claire, where she covered celebrity style, fashion trends, skincare, makeup and anything else tied into the world of fashion and beauty
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