Just In: Lili Reinhart Is a CoverGirl Now
The brand is also bringing back their "easy, breezy, beautiful" tagline.


Today in big beauty news: Lili Reinhart, actress, poet, and professional real talker (do yourself a favor and follow her on Instagram to witness her realness), is the newest CoverGirl. She's the face of a soon-to-launch line of products, and she says she's excited to bring her authenticity to the brand.
Reinhart has always been candid about being her unfiltered self. Last year, she posted a makeup-free selfie spot-treating her pimples with the caption: "Tinder profile: Hi I'm Lili. I'm 21, a Virgo, Cali-girl, and I have cystic acne. Hmu." This sparked a positive skin movement on social media—Reinhart inspired her fans to accept acne instead of being ashamed of it.
A post shared by Lili Reinhart (@lilireinhart)
A photo posted by on
"I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin," Reinhart said in a press release about the move. "Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with CoverGirl, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup."
This major move for her feels natural; the actress channels what it means to be a CoverGirl. “We’re excited for Lili to join our CoverGirl family as she embodies a woman who is unapologetically herself," Erika Woods, vice president of marketing at CoverGirl said in a release. "She is authentic, talented, and truly lives by what she believes in.”
Another exciting announcement: you asked, CoverGirl delivered. The infamous "easy, breezy, beautiful" tagline is officially back. What better way to revive this messaging than with Reinhart as the latest face? Look out for the actress' book of poems in 2020, and the CoverGirl products she's dreaming up with the brand.
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
RELATED STORY

Maya Allen is the former Digital Beauty Editor at MarieClaire.com where she covered makeup, skincare, haircare, wellness, you name it! She has a 15-step skincare routine, owns over 200 red lipsticks, and enjoys testing the latest and greatest in beauty. On most weekends, you can find her at her happy place, which is her makeup vanity. There, she’s usually blasting her speakers while singing along to lyrics at the top of her lungs, and making sure her highlighter is on point.
-
The "Frightening" Easter Prank William Played on Eugenie
"Prince William has just stood on a chair and bitten the mouse's head off."
By Amy Mackelden
-
A Resurfaced Photo Reveals Charlotte's Royal Lookalike
"The Spencer genes are so strong."
By Amy Mackelden
-
Why Prince Andrew Attended Royal Family's Easter Service
It was previously alleged King Charles's "patience was wearing thin" with his brother.
By Amy Mackelden
-
Everything You Need to Know About Marie Claire’s Skin and Hair Awards
Could your brand survive an editor testing session?
By Ariel Baker
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly Luminous
It's dew or die time.
By Jamie Wilson
-
Simone Ashley’s Indie Sleaze Glam Is a Cool-Toned Dream
The actor was spotted in New York City looking like the epitome of cool-toned beauty.
By Ariel Baker
-
The 10 Best Hair Growth Shampoos of 2025, Tested by Editors
Expensive and healthy-looking hair on lock.
By Marisa Petrarca
-
New York Fashion Week’s Fall/Winter 2025 Best Beauty Moments Are a Lesson in Juxtaposition
The week's best beauty looks were a maximalism master class.
By Ariel Baker
-
Nécessaire's Extra-Strength Deodorant Outlasts an Editor's Sweatiest Test: Fashion Week
Even with my hectic schedule, I've never smelled better.
By Halie LeSavage
-
Lily-Rose Depp’s Cool-Toned Makeup Is So ‘90s Coded
Clean girl meets grunge.
By Ariel Baker
-
The 15 Best Foundations for Mature Skin, Tested by Women Over 50
It's perfect for mature complexions.
By Siena Gagliano