Nicole Eshaghpour is currently the Editor-at-Large for Who What Wear, where she has held a variety of roles spanning from Fashion Intern to Senior Market Editor over the last ten years. Originally from Los Angeles where she got her start at the company during college, she has been based in New York for the last six years and regularly takes to people watching in the city to inform her work. Specializing in shopping content, she is known for her roundups spanning anything from the best basics to luxury investments to of-the-moment brands or trends. Her recurring series include Who What Wear’s weekly “best new arrivals” roundup where she hones in on the best new finds from her and our readers’ favorite sites as well as a monthly column called Trust Me—Buy This, where she shares her top real-life finds from her own, ever-growing closet. Whether it’s curating seasonal sales or her quarterly piece on forty-nine seasonal picks under $49, she also has a passion for scouring the internet for the best adorable steals. Between her job, personal love of shopping, and constant requests from friends and relatives, her mind serves as a rolodex of what’s online and available in stores at all times and her memory in this arena is nearly unrivaled.
