Our Lady of Shade
Nicki Minaj checks it on the regular. Cardi B rants against it. It broke the news about Khloe Kardashian giving birth. Kanye made a video to respond to a post about his wife. Tracee Ellis Ross name-checked it at an awards show. The Shade Room, which started as a tiny gossip site on Instagram five years ago this month, has exploded into a cultural force.
