Allyson Payer
Allyson Payer is senior editor at Who What Wear, where she started her career in fashion nearly ten years ago. She's currently based in Raleigh, NC, and reports on everything from the latest trends to celebrity style news to red carpet coverage to the best shopping the internet has to offer. Additionally, Allyson ideated The Great Try-On for Who What Wear, based on her desire to show what popular brands' clothes really look like IRL. The series has continued bi-annually since 2020. Prior to fashion, Allyson worked in the entertainment in Los Angeles, but is happy to get to write about fashion and shopping all day now.
Latest articles by Allyson Payer
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Natalie Portman Just Wore the $50 Birkenstocks That Sell Out Every Summer
I own three pairs.
By Allyson Payer Published
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28 of Amazon's Most Life-Changing Travel Accessories Are Under $40
Let's put that Prime membership to use.
By Allyson Payer Published
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29 Trendy Nordstrom Shoes That Are Perfect for Travel
Not Just Any Shoes Will Do.
By Allyson Payer Published
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Suki Waterhouse Wore Adidas SL 72 Sneakers to Coachella
Get a pair before they're sold out everywhere.
By Allyson Payer Published
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Jennifer Lawrence Wore the Pretty Skirt Trend People Are Ditching Miniskirts For
Just in time for Spring.
By Allyson Payer Published
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I Tried the Viral J.Crew Pants Everyone's Buying
And they're just as good.
By Allyson Payer Published
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39 J.Crew, Reformation, and COS Items That Are Ideal for Spring Travel
Spring ready.
By Allyson Payer Published
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Gigi Hadid Wore the Trendy and Affordable Flats Selling Out Fast at Nordstrom
The hybrid Mary Jane style is perfect for spring.
By Allyson Payer Published
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42 Items You Have to See From Nordstrom, Net-a-Porter, and Shopbop Right Now
Your next purchase may be here.
By Allyson Payer Published
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32 Down-to-the-Wire Gifts That Ship Fast and Are Actually Good
You can do this.
By Allyson Payer Published
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Blake Lively's Classic Madewell Blazer Is Already on Sale for Black Friday
Get a head start.
By Allyson Payer Published
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8 Trendless J.Crew Outfits That Look Like Something Kendall Jenner Would Wear
And they are having a sale...
By Allyson Payer Published
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5 Trends That'll Be the Backbone of My Fall 2023 Wardrobe
Study the runways.
By Allyson Payer Published