Stella McCartney: The Queen of Eco-Cool
The sustainable fashion designer shares how she's shrinking the style industry's carbon footprint.
So many things are called organic or eco-friendly. How exactly do you put those labels into practice?
Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind.
What are some of the challenges of being sustainable in fashion?
New techniques and supplies are discovered each season, but they have to be tested before we can use them. I am always on the lookout for naturally sourced yarns, and the cotton we use changes almost every season. We try to use organic fabrics and low-impact dyes, but we won't do so unless we can achieve a high-quality product. At the moment, we're testing a waterless dyeing process in Turkey which is very exciting!
Are your offices and stores completely green?
We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA. We use biodegradable bags and recycled-paper products whenever possible, and the bespoke herringbone floors in some of our stores are made from sustainable oak. Meanwhile, our London store and offices are powered by Ecotricity, which invests in wind power. Our recently opened Dallas location is even solar-powered!
How do you balance your eco-beliefs with an industry that revolves around changing trends?
For me, it's about the basic principles: Sustainability is important, as is recycling. Everyone can do simple things to make a difference, and every little bit really does count. That said, my job is to make desirable, luxurious, beautiful clothing and accessories that women want to buy.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
-
Revisiting Prince William's Last Working Trip to South Africa With Brother Prince Harry
The Prince of Wales visited Botswana, Lesotho and South Africa in 2010 alongside his estranged brother.
By Danielle Campoamor Published
-
Anne Hathaway Enters Her Goth Girl Era in Monochrome Black Fit
An all-black outfit? For Fall? Groundbreaking.
By Danielle Campoamor Published
-
Martha Stewart Says Ryan Reynolds "Is Not So Funny" in Real Life
"I'm going to get in trouble, he's my neighbor."
By Danielle Campoamor Published
-
The Nostalgic Wedge Sandal Is Officially a Summer Shoe Trend (Again)
The aughts-era shoe trend was due for a comeback.
By Emma Childs Last updated
-
Jane Fonda Proves Ballet Flats Are Red-Carpet Material at Cannes
Her pair costs less than $300 and are still available.
By Julia Marzovilla Published
-
We See You Ignoring Your Eye Health—Let's Change That
Sponsor Content Created With VSP Vision Care
By Natalie Gray Herder Published
-
30 Minimalist Accessories That Exude Sophistication
The perfect finishing touch.
By Emma Walsh Published
-
These Key Summer 2024 Accessory Trends Inspire Effortless Style
From slouchy sling bags to '80s-era button earrings, these accessories encourage a laid-back fashion ethos.
By Emma Childs Last updated
-
Guests Are Reawakening Their Best Accessories Game at the Met Gala 2024
From Zendaya's massive feather headpiece to Tyla's hourglass handbag.
By Lauren Tappan Last updated
-
3 Chic Bag Styles That Can Pull Any Outfit Together
From sloppy to chic in seconds.
By Nikki Ogunnaike Published
-
Jennifer Lopez Carries an $83 Handbag, Then a $20,000 Birkin—in Less Than 24 Hours
She's covering every point on the handbag spectrum.
By India Roby Published