"Sexture" Is the New Summer Hair Trend of Our Lazy-Girl Dreams
No hanky-panky necessary.

It's not exactly news that there's a correlation between your sex life and good hair. It's like next-level bedhead. But you don't need a gentleman caller to achieve sexture, a term coined by hairstylist Kat Zemtsova. The look is the hair solution that's been right in front of you all summer long—especially considering one of the main ingredients is sweat.
"No matter what kind of hair type you have, it's all about imperfection that doesn't lay flat—it's sexy, messy, and piece-y texture that moves," explains Zemtsova. "It's basically the antithesis of stiff waves or sausage curls."
A post shared by Jourdan Dunn (@jourdandunn)
A photo posted by on
And there's two ways you can approach it based on whether you want to simply boost your natural texture, or use hot tools to mimic your mane after a roll in the hay. If it's the former you prefer, you can enhance it with the right styling product that, like sweat, adds just the right amount of grit.
"On clean, wet hair, you can mist on a waves spray, then tousle it as it air dries," she explains. "On days-old hair, a dry texture spray on the mids to ends will give you the grit without making the hair feel sticky or crunchy."
A post shared by Gigi Hadid (@gigihadid)
A photo posted by on
If you're one for hot tools, the key is to opt for larger barrel curling irons and make sure all the waves aren't too uniform.
"I usually use two different size barrels to achieve 'sexture,'" says Zemtsova. "In no particular order, I'll alternate between a 1-inch and 1 1/2-inch iron with larger sections for a more natural, less perfect effect. Then, I'll finger comb the waves and use a dry texture spray to set it."
And the postcoital glow? That's where Nars' Orgasm Blush comes in.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
1. Alterna Bamboo Style Boho Waves Tousled Texture Mist, $17.50; amazon.com.
2. Oribe Dry Texturizing Spray, $44; birchbox.com.
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
King Charles Plans to Surprise Queen Camilla With Special Gift
The monarch shared his not-so-secret plans with a celebrity at the Royal Variety Performance.
By Amy Mackelden Published
-
Prince William "Appalled" at Way Kate Middleton Was Treated
"The princess is being encouraged to ignore critics."
By Amy Mackelden Published
-
King Charles Forced to Quit Hobby After "Too Many Injuries"
"I can't do much now," he explained.
By Amy Mackelden Published
-
New York Fashion Week’s Fall/Winter 2025 Best Beauty Moments Are a Lesson in Juxtaposition
The week's best beauty looks were a maximalism master class.
By Ariel Baker Published
-
Nécessaire's Extra-Strength Deodorant Outlasts an Editor's Sweatiest Test: Fashion Week
Even with my hectic schedule, I've never smelled better.
By Halie LeSavage Published
-
Lily-Rose Depp’s Cool-Toned Makeup Is So ‘90s Coded
Clean girl meets grunge.
By Ariel Baker Published
-
The 13 Best Foundations for Mature Skin, Tested by Women Over 50
It's perfect for mature complexions.
By Siena Gagliano Published
-
Gray Hair Was the Hottest Accessory at the 2025 Golden Globes
Gray hair is chic, period.
By Hannah Baxter Published
-
25 Brown Nail Designs To Instantly Elevate Winter's Hottest Polish Trend
Luxury at your fingertips.
By Emma Aerin Becker Published
-
20 Beauty Stocking Stuffers Guaranteed to Please Your Pickiest Family Members
Beauty editor-tested and approved.
By Ariel Baker Published
-
24 Luxury Beauty and Wellness Gifts for Your Pickiest Self-Care Obsessed Friends
Guaranteed to please even your pickiest friends and family.
By Hannah Baxter Published