New Study Explains Why You and Your Friends Can Never Agree on Who's Hot
It's a scientific matter, really.

One woman's Brad Pitt is another's Benedict Cumberbatch—this is just a fact of life. And while the idea that beauty is in the eye of the beholder isn't exactly groundbreaking, a new study out of Harvard is exposing the science behind why.
Entitled "Individual Aesthetic Preferences for Faces Are Shaped Mostly by Environments, Not Genes," the study concludes that it's largely personal experience and history that account for different perspectives on attractiveness.
Researchers tested 547 sets of identical twins (with identical DNA) and 214 sets of fraternal wins (who share half of the same DNA), providing them with 98 male faces and 102 female faces to rate. The expectation was that the identical twins would have identical preferences for attractiveness, while fraternal twins would be more varied. But the results proved that it was a person's individual environment that carried the most weight.
While a majority of people agreed on universal characteristics of beauty, like facial symmetry and clear skin, there was overwhelming evidence that people also have their own set of codes, whether they're derived from social interactions or even the face of a former lover. The proof is in the numbers as 1) Most people agree on the aspects of attractiveness only about 50% of the
time and 2) People's individual environments accounted for an overwhelming 78 % of the differences in how they perceived beauty.
So next time you get in a screaming match with you friends about the hottest cast member of Game of Thrones—cough Jon Snow cough—just agree to disagree and chalk your differences up to science.
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
Sarah Ferguson Made a Cheeky Comment to Princess Anne's Husband During Rare Easter Appearance With Prince Andrew
The Duchess of York showed her fun-loving personality outside St. George's chapel in Windsor.
By Kristin Contino
-
Sofia Richie Grainge's Necklace Stack Has the Sweetest Hidden Meaning
No wonder she wears it constantly.
By Kelsey Stiegman
-
Kate Middleton Broke Tradition With Prince Louis's Adorable 7th Birthday Photo and Video
The Princess of Wales is switching up the way she marks birthdays.
By Kristin Contino
-
Everything You Need to Know About Marie Claire’s Skin and Hair Awards
Could your brand survive an editor testing session?
By Ariel Baker
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly Luminous
It's dew or die time.
By Jamie Wilson
-
Simone Ashley’s Indie Sleaze Glam Is a Cool-Toned Dream
The actor was spotted in New York City looking like the epitome of cool-toned beauty.
By Ariel Baker
-
The 10 Best Hair Growth Shampoos of 2025, Tested by Editors
Expensive and healthy-looking hair on lock.
By Marisa Petrarca
-
New York Fashion Week’s Fall/Winter 2025 Best Beauty Moments Are a Lesson in Juxtaposition
The week's best beauty looks were a maximalism master class.
By Ariel Baker
-
Nécessaire's Extra-Strength Deodorant Outlasts an Editor's Sweatiest Test: Fashion Week
Even with my hectic schedule, I've never smelled better.
By Halie LeSavage
-
Lily-Rose Depp’s Cool-Toned Makeup Is So ‘90s Coded
Clean girl meets grunge.
By Ariel Baker
-
The 15 Best Foundations for Mature Skin, Tested by Women Over 50
It's perfect for mature complexions.
By Siena Gagliano