Madelaine Petsch Uses $14 Pacifica Eyebrow Gel

Hair, Face, Hairstyle, Eyebrow, Lip, Beauty, Fashion, Chin, Ear, Forehead,

(Image credit: Getty Images)

published 17 July 2018

Madelaine Petsch is the actor/redhead/villain/heroine/human of my dreams. I mean, aside from being phenomenal as Cheryl Blossom in Riverdale, Petsch is also a makeup and skin addict, talking quite candidly about her beauty routine in interviews. The most recent product favorite of Petsch’s? A $14 eyebrow gel. Yes, that's finally something you can afford.

The Details

In a video posted to her YouTube channel, Petsch broke down her summer beauty look with a makeup tutorial, showing fans exactly how she conceals her skin (with Tarte Shape Tape, of course), contours her eyes (with Wander Beauty Catch the Light Highlighter), and, of course, fills in her signature thick brows. Her favorite product? Pacifica Stunning Brows Eyebrow Gloss in Golden Brown.

"It's a really nice, cruelty-free brand,” says Petsch in the video, before applying the gel. “I kinda just lightly brush the hairs up for a nice full brow that I don't have naturally." And unlike brow gels that tend to be gloopy or thick (you know—the ones that leave marks on your brow bones), Pacifica’s formula is lightweight and relatively sheer, using sunflower seed oil to smooth hair and add shine, along with a sheer does of golden-brown pigments for color.

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Basically, if you’re looking for a subtle wash of color across your brows, this formula is an excellent pick. Still, because it doesn’t contain any thickening fibers (like many brow gels do), I’d recommend filling in your brows with a pencil or powder, first, to define the shape and add some bulk.

Watch the rest of Petsch’s tutorial, below, and then recreate the look on yourself! I can’t promise you’ll look like a Riverdale star by the time you’re done, but, hey, it can’t hurt to try.

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Madelaine Petsch on Her New Sunaglasses Collection

Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in Allure, Health, Fitness, Marie Claire, StyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.