Who She Is: Charlotte Cho
What She Does: Co-founder of SokoGlam.com
Where She Lives: Seoul + New York City
Where You Can Find Her: @SokoGlam + @CharlotteJCho
What's so cool about your job?
Soko Glam is a Korean beauty and lifestyle site that sells the best selection of Korean beauty products. As the co-founder, I have the absolute best job for two reasons. First, the travel—I'm constantly back and forth between NYC and Korea. (I love my country and adore the culture!) Second, I'm obsessed with skincare, and I get to test tons of products to curate and sell on the site (as well as share my favorite Korean beauty secrets through The KLOG, our official Korean beauty blog.)
How'd you get started in your career?
In 2008 I was recruited to head Samsung's international public relations team in Seoul, so I moved over from Los Angeles. Five years later, I created Soko Glam with my husband Dave in order to help Western customers discover Korean cosmetics, beauty trends and skincare regimens and techniques.
What's your social media strategy?
Being genuine and having our own voice throughout has helped us gain traction and highly engaged followers. We have a unique story and perspective about one of the fastest growing segments in beauty, and we're more than happy to help people learn more and be a part of it!
What's your style M.O.?
I'm a bit reserved when it comes to fashion, so I love wearing casual, simple styles. But occasionally I will step out of my comfort zone and go for the loud floral patterns, a crop top paired or a pair of very distressed jeans just to mix it up.
What types of things do you like to do offline?
I'm big on food—I love exploring new restaurants. If I had more off time, I would love to devote more time to cooking. (Well that, and crushing on Obama!)
What's your hidden talent?
I'm crazy resourceful. I will do whatever it takes until the job is done!
What makes you unique?
I had the opportunity to start my own company and I seized it, and in that sense, I'm very lucky (and the timing was right). I also am a new author—look out for The Little Book of Skincare: Korean Beauty Secrets for Healthy Glowing Skin on shelves this November!
Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.
-
4 Essentials That Are the Backbone of My Spring WardrobeFrom cropped coats to durable boots.
-
Working as a Royal Family Nanny Is Allegedly Very LucrativePerks of being a royal nanny include "designer handbags" and "trips abroad."
-
Hailey Bieber's Raspberry Jam Blush Is Ripe for Viral Spring Beauty TrendsThe Rhode founder debuted a freshly picked berry blush shade on Instagram.
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly LuminousIt's dew or die time.
-
Simone Ashley’s Indie Sleaze Glam Is a Cool-Toned DreamThe actor was spotted in New York City looking like the epitome of cool-toned beauty.
-
The 10 Best Hair Growth Shampoos of 2025, Tested by EditorsExpensive and healthy-looking hair on lock.
-
New York Fashion Week’s Fall/Winter 2025 Best Beauty Moments Are a Lesson in JuxtapositionThe week's best beauty looks were a maximalism master class.
-
Nécessaire's Extra-Strength Deodorant Outlasts an Editor's Sweatiest Test: Fashion WeekEven with my hectic schedule, I've never smelled better.
-
Lily-Rose Depp’s Cool-Toned Makeup Is So ‘90s CodedClean girl meets grunge.
-
The 13 Best Foundations for Mature Skin, Tested by Women Over 50It's perfect for mature complexions.
-
Gray Hair Was the Hottest Accessory at the 2025 Golden GlobesGray hair is chic, period.
